Method for displaying search information and search information display device

Abstract

The invention discloses a method for displaying search information and a search information display device. The method includes the steps: receiving keywords inputted by a user, matching the keywords in a preset category classification list, and displaying matched category classification information; acquiring the category classification information selected by the user, and performing complete match search according to the keywords and the category classification information, so as to acquire preliminary search results; performing exact match search for the search results according to the keywords and the category classification information so as to acquire exact search results; and sequentially displaying search result information comprising the keywords inputted by the user and other search result information in category classification to the user. By the aid of the method, search reliability can be enhanced, and user experience can be improved.

Description

technical field [0001] The invention relates to computer network technology, in particular to a method for displaying search information and a device for displaying search information. Background technique [0002] Keyword network information search technology is an information marketing technology developed with the development of search engines. Information operators purchase information keywords from search engine service providers, such as advertising keywords, and use the Internet to publish information (advertisements) , and can be searched and displayed through the search engine platform of the search engine service provider. When a user needs to search to obtain specific relevant content of a certain information, that is, when searching for relevant information and displaying it, he enters the search keyword in the search engine, and the search engine matches the search keyword with the keyword purchased by the online information operator, and the Matches are presen...

AI Technical Summary

Problems solved by technology

[0003] It can be seen from the above that the existing methods of querying and displaying search information only match keywords searched by users with keywords purchased by online information operators. The search method is single and the search reliability is low; further, in displaying After finishing the information that matches the user's search keywords, other irrelevant information may appear, causing interference to the user and reducing the user experience

For example, if a user enters the search keyword "fashion + women's clothing", after the search engine performs a search, after the information containing "fashion + women's clothing" is displayed on the search result page, information about cameras or men's clothing may appear, which is obviously inconsistent with the user's search intention. Inconsistency, especially when the search result webpage contains less information that matches the user's search keywords, which greatly reduces the efficiency of the search

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