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Method and apparatus for context adjusted consumer capture

A consumer and situational technology, applied in anti-theft vehicle accessories, services based on location information, services based on specific environments, etc., can solve the problems of not being able to adapt to the dynamics of user output, lack of real-time information, and inability to obtain advanced information, etc.

Inactive Publication Date: 2013-07-24
FORD GLOBAL TECH LLC
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  • Summary
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  • Description
  • Claims
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Problems solved by technology

However, delivery decisions are often based on a fixed set of preferences, often due to lack of real-time information or unavailability of high-level information, which preferences are predetermined and cannot accommodate dynamic considerations that may affect desired user output
[0003] In addition, advertisements served through these media may generally be summarized at a high level and may not be as targeted as they could be if additional information were available

Method used

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  • Method and apparatus for context adjusted consumer capture
  • Method and apparatus for context adjusted consumer capture
  • Method and apparatus for context adjusted consumer capture

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Embodiment Construction

[0022] As required, specific embodiments of the invention are disclosed in the specification; however, it is to be understood that the disclosed embodiments are merely exemplary of the invention which may be embodied in various and alternative forms. The figures are not necessarily to scale; some features may be exaggerated or minimized to show details of particular components. Therefore, specific structural and functional details disclosed herein are not to be interpreted as limiting, but merely as a representative basis for teaching one skilled in the art to variously employ the present invention.

[0023] figure 1 An example block topology diagram of a vehicle-based computing system (VCS) for a vehicle 31 is illustrated. An example of such a vehicle-based computer system 1 is the SYNC system manufactured by the Ford Motor Company. A vehicle provided with a vehicle-based computer system includes a visual front-end interface 4 located in the vehicle. The user may interact ...

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Abstract

In a first illustrative embodiment, a computer implemented method includes obtaining the identities of one or more vehicle occupants. The method also includes obtaining data relating to a current vehicle environment. The method further includes selecting an advertisement for delivery based at least in part on data retrieved respective to identified occupants and data relating to the vehicle environment. Also, the illustrative method includes evaluating a driver cognitive load. The method additionally includes providing the selected advertisement for delivery based on the driver cognitive load being below a suitable threshold.

Description

technical field [0001] Illustrative embodiments in this disclosure relate generally to methods for consumer capture of context conditioning. Background technique [0002] Advanced vehicle computing systems, including modern infotainment systems, have the ability to deliver "custom" content to one or more users based on entered or monitored user preferences. Often, however, the scope of these preferences is somewhat limited, and because there is a disconnect between the content provider and the vehicle, the content provider lacks a significant portion of the available information that can be used in media selection. For example, a content provider may know that certain users like country music. Media and advertisements related to country music may then be delivered to the user. However, delivery decisions are typically based on a fixed set of preferences, often due to lack of real-time information or unavailability of high-level information, which preferences are predetermi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02H04W4/029H04W4/21H04W4/44H04W4/48
CPCA61B5/18H04W4/046H04W4/00A61B5/16H04L29/08666H04W4/206G06Q30/02H04L67/12H04L29/08558H04L67/20B60R25/00H04W4/21H04W4/44H04W4/029H04W4/48H04L67/53
Inventor 刘忆民佩里·罗宾逊·麦克尼尔奥莱格·由里维奇·古斯京斯科特·迈克尔·凯利马克·斯肯德
Owner FORD GLOBAL TECH LLC
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