A method and device for identifying characteristic users in an electronic trading platform, and a search method and device
An electronic transaction and identification feature technology, applied in the field of transaction information processing, can solve the problems of not being able to identify the seller, not conforming to the real situation, etc.
Active Publication Date: 2017-08-11
ALIBABA GRP HLDG LTD
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According to the original method, the severity of seller A’s participation in false transactions is higher than that of seller B. However, considering the number of buyers of false transactions, the severity of seller B’s participation in false transactions should be more serious than that of seller A, which does not conform to the real situation.
When users search for sellers of corresponding products, sellers who are actually involved in fake transactions cannot be identified based on the seller score of fake transactions, which brings certain risks to users' online shopping.
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[0075] In order to make the above objects, features and advantages of the present application more obvious and comprehensible, the present application will be further described in detail below in conjunction with the accompanying drawings and specific implementation methods.
[0076] The identification of false transactions in online shopping is becoming more and more important. The existing methods for identifying sellers participating in false transactions only evaluate the severity of the seller's participation in false transactions based on the ratio of false transaction buyers to all buyers, and cannot reflect The real situation of the seller, when the user searches for the seller of the corresponding product, the seller who is really involved in the fake transaction cannot be identified according to the seller score of the fake transaction, which brings certain risks to the user's online shopping.
[0077] One of the core ideas of this application is to calculate the sell...
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The present application provides a method and device for identifying characteristic users in an electronic trading platform. Some or all of the users in the electronic trading platform have the first attribute and the initial first characteristic sub-parameter of the first attribute, as well as the second attribute and the initial second characteristic sub-parameter of the second attribute; at least some of the users There is an association relationship between the users; the method includes: step a, calculating the first characteristic sub-parameter Y of each user according to the second characteristic sub-parameter X of the user associated with the first attribute of each user; step b, according to The first characteristic subparameter Y of the user associated with the second attribute of each user calculates the second characteristic subparameter X of each user; according to the first characteristic subparameter Y or the second characteristic subparameter X, extract a preset number of users as feature users. The application can make the seriousness of identified characteristic users participating in false transactions closer to the real situation, avoid false transactions, and improve the transaction security of online shopping.
Description
technical field [0001] The present application relates to the field of transaction information processing, in particular to a method for identifying characteristic users on an electronic transaction platform and a search method, as well as a device for identifying characteristic users on an electronic transaction platform and a search device. Background technique [0002] With the rapid development of the Internet, e-commerce plays an increasingly important role in the entire business field. The integrity system centered on transaction records is the foundation of the modern online shopping market, and false transactions will seriously damage the healthy and orderly development of the entire online shopping industry. How to identify sellers who are seriously involved in fraudulent transactions has become an increasingly important topic. [0003] The existing method to assess the severity of a seller’s participation in false transactions is to calculate the number and sum of...
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IPC IPC(8): G06F17/30G06Q30/00
Inventor潘健民
OwnerALIBABA GRP HLDG LTD