Method and system for information releasing

A technology of information delivery and preset information, applied in the computer field, can solve the problems of lack of user information, inability to more accurately calculate the matching degree between users and advertisements, lack of expansion of multi-time-varying features, etc., to achieve the effect of accurate information delivery

Active Publication Date: 2014-01-01
SHENZHEN TENCENT COMP SYST CO LTD
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AI Technical Summary

Problems solved by technology

[0006] Many advertising systems use the summation of the above methods, but lack the expansion of multi-time-varying features, r

Method used

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  • Method and system for information releasing
  • Method and system for information releasing

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Embodiment Construction

[0039] The purpose of this solution is to calculate one or several preset information with higher user interest (higher click probability) from the multiple preset information to be delivered, and display them to the user. To achieve this functionality, reference features include:

[0040] 1. Information characteristics, such as category, price, name, etc.;

[0041] 2. Features of the information delivery window, such as size, category of the page to which it belongs, etc.;

[0042] 3. Static characteristics of users, such as age, region, gender, education, etc.;

[0043] 4. User behavior characteristics, such as browsing, collection, ordering, transaction, APP information, game login, game registration, game download, Weibo post or forwarding containing a certain keyword, etc.

[0044] The first three features can be directly used to filter multiple preset information to be delivered to obtain candidate preset information. The user behavior feature is used to calculate the...

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Abstract

A method for information releasing is characterized by comprising the following steps that user behavior characteristics and information characteristics corresponding to the user behavior characteristics of a user are recorded; weights of different user behavior characteristics are obtained; time of the user behavior characteristics is obtained, time weights are determined according to time, the closer the time of user behaviors is, the higher the time weights are, and the farther the time is, the lower the time weights are; the weighted value of the same-kind user behavior characteristics of the same user at different periods of time is determined according to the weights of the different user behavior characteristics and the time weights; according to information characteristics of multi-preset-information to be released, corresponding relations of information characteristics of the user behavior characteristics and the weighted values of the user behavior characteristics, the probability value of the clicked preset information containing the information characteristics is calculated; the preset information is pushed to the user according to the probability value. The invention further provides a corresponding information releasing system. The probability value figured out through the method embodies current interestingness of the user, and thus more accurate information releasing is achieved.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to an information delivery method and system on the Internet. Background technique [0002] With the rapid development of the Internet and the rapid expansion of the number of Internet users, online advertisements are becoming more and more popular with advertisers, whose volume has surpassed traditional advertisements such as newspapers and television. The current charging models mainly include CPM (charge per exposure), CPD (charge per day), CPC (charge per click), CPA (charge per effect), CPS (commission per sales), etc. For most small and medium advertisers, Pay-by-performance models such as CPC and CPA are becoming more and more popular. Improving the click-through rate of advertisements can not only improve the satisfaction of advertisers, but also directly increase the income of advertising platforms. [0003] The current ad serving rules are: [0004] 1) Advertisement d...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 刘大鹏李勇肖磊言艳花赖晓平岳亚丁
Owner SHENZHEN TENCENT COMP SYST CO LTD
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