Analysis method and system for website user access path

A technology of access path and analysis method, applied in the field of website analysis, to achieve the effect of improving traffic conversion, improving user experience and satisfaction, and improving quality

Active Publication Date: 2014-05-28
FOCUS TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0009] The present invention provides a method and system for analyzing website user access paths, solving the current problem of how to use website user access path analysis to optimize websites in a big data environment

Method used

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  • Analysis method and system for website user access path
  • Analysis method and system for website user access path
  • Analysis method and system for website user access path

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Embodiment Construction

[0044] The present invention will be described in further detail below in conjunction with the accompanying drawings and specific embodiments.

[0045] In the present invention, through a series of processing on the website log, a path tree and frequent path diagram that can be directly analyzed are finally generated to help the website to continuously optimize.

[0046] refer tofigure 1 As shown, the data processing flow of the embodiment of the present invention, the specific steps are:

[0047] Step 11: Extract data from relevant data sources such as business systems and texts, remove noise and abnormal data, and only need to retain relevant data clicked by users. Among them, the data to be cleaned includes crawler data, passive request links (pictures), abnormal IP access data, and so on.

[0048] Step 12: For the cleaned data, generally the referer is in the normal url format, while the request format is: GET / ××××HTTP / 1.1 (with prefix and suffix, and domain name is not i...

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Abstract

The invention discloses an analysis method and system for a website user access path, and aims to solve the problem of using a website user access path to analyze under the big data environment to optimize the website. According to the analysis method and system for the website user access path, which is provided by the invention, an access path tree generation and frequent access digging method is provided. The user access path analysis is to analyze the information of access sites so as to analyze user behavior and analyze the source, the conversion and the exiting of each link; then, defects and bottlenecks in the website structure and the page content can be found and are improved from the user actual requirement; finally, the user browsing conversion rate is improved; the user experience and the satisfaction degree are improved.

Description

technical field [0001] The invention relates to the field of website analysis, in particular to a method and system for analyzing website user access paths. Background technique [0002] In the context of the rapid development of the Internet industry, the competition among various websites is becoming increasingly fierce, and data is generated at an explosive speed. It is very important for websites to be able to transform these big data into valuable knowledge. [0003] For websites, a large number of users click on various pages of the website every day. These clicks are generally recorded by server software such as apache, and stored in data sources such as text or databases. Now more and more companies are beginning to pay attention to website analysis, and improve website construction according to the analysis results to achieve better results. [0004] In this regard, a number of solutions have accumulated. Patent "A system for website access analysis" (patent appli...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/337G06F16/9535
Inventor 房鹏展徐晓冬陈静
Owner FOCUS TECH
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