The invention discloses a commodity positioning and purchase guiding method and system. The method comprises the following steps: S100, a server judges whether a user enters a store according to a state that the user connects a store network; S200, the server judges whether an own database has an initial to-be-purchased commodity list, S300 is executed if yes, or otherwise S400 is executed; S300, the server obtains position related information of the user, and sends a path diagram to an intelligent terminal via a wireless node; and S400, the server analyzes human face related information obtained by a monitoring device, and sends commodity related information to the intelligent terminal via the wireless node. According to the commodity positioning and purchase guiding method and system disclosed by the invention, by positioning intelligently and accurately, and pushing a shopping mall map and commodity information, and according to user personal settings, the time that the user selects a commodity in a shopping mall when purchasing is shortened; and meanwhile, a user demand is intelligent analyzed, thereby helping the user to quickly purchase a needed article, and preventing the user from spending excessively; and thus, the user experience is improved.