Method of providing a personalized advertisement in a receiver

A receiver and advertising technology, applied in selective content distribution, data processing applications, instruments, etc., and can solve problems such as heavy load and difficult to provide

Inactive Publication Date: 2014-06-25
ANYPOINT MEDIA CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0019] However, in this case, since each set-top box is downloaded together with broadcast programs and provides advertisements suitable for its own area code, a large load is generated in the network and it is difficult to provide advertisements without delay.

Method used

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  • Method of providing a personalized advertisement in a receiver
  • Method of providing a personalized advertisement in a receiver
  • Method of providing a personalized advertisement in a receiver

Examples

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Embodiment Construction

[0056] Hereinafter, an example of a method for providing personalized advertisement through a receiver according to an embodiment of the present invention will be described in more detail with reference to the accompanying drawings.

[0057] figure 1 is a diagram illustrating a system environment in which a method for providing personalized advertisement is performed by a receiver according to an embodiment of the present invention.

[0058] refer to figure 1 , according to the embodiment of the present invention, the system environment in which the receiver executes the method for providing personalized advertisement includes a receiver 100 , a program provider's server 200 , a network provider's server 300 and a personalized advertisement supply device 400 .

[0059] The receiver 100 receives broadcast signals and performs signal processing on the broadcast signals to provide signal-processed signals. The broadcast signal includes a broadcast program and at least one broad...

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Abstract

The present invention relates to a method of providing a personalized advertisement performed in a receiver which receives and provides a broadcast signal, the method including the steps of: (a) previously preparing so as to be able to provide at least a portion of the personalized advertisement without a time delay in the receiver; (b) receiving a synchronization signal; and (c) providing the individualized advertisement based on the synchronization signal. According to the present invention, the personalized advertisement can be provided without a time delay based on the synchronization signal in the receiver which receives and provides a broadcast signal.

Description

technical field [0001] The present invention relates to a method for providing personalized advertisements by a receiver; and more particularly, to a method for providing personalized advertisements without delay from a synchronization signal by a receiver configured to receive a broadcast signal and provides the received signal. Background technique [0002] The broadcasting environment has changed in accordance with the advancement of technology and the changing needs of viewers. The broadcasting environment has been switched from conventional analog broadcasting to data broadcasting. Hereinafter, in this specification, "digital broadcasting" refers to digital terrestrial broadcasting, digital cable broadcasting, digital satellite broadcasting, so-called IPTV services using high-speed communication networks, terrestrial and satellite DMB services, VOD service and so on. [0003] Also, "broadcast signal" refers to a signal for digital or analog broadcasting. In general,...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCH04N21/4331G06Q30/0241H04N21/812G06Q30/0251H04N21/458H04N21/6547G06Q30/02
Inventor 白源章
Owner ANYPOINT MEDIA CO LTD
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