APP promotion and counting method based on network platform

An APP promotion and network platform technology, applied in the field of APP promotion and statistics based on the network platform, can solve the problems of unclear download, time-consuming and laborious statistics of promotion effects, and unclear budget usage, and achieve the effect of low launch threshold.

Active Publication Date: 2015-04-01
BEIJING JINHER SOFTWARE
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] In modern society, almost everyone has a mobile phone, and the most important thing in the mobile phone is a large number of various APPs. Users can download their favorite APPs from some application markets, and launch APP applications in these application markets. The program can achieve great results, but it is time-consuming and labor-intensive to calculate the promotion effect of the APP. The APP promoters cannot intuitively understand the launch and promotion results of the APP. In addition, they do not know who has downloaded their APP. At the same time, I am not very clear about the budget usage of my APP.

Method used

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Embodiment Construction

[0036] The present invention will be described in further detail below in combination with specific embodiments, so that those skilled in the art can implement it with reference to the description.

[0037] The present invention provides a method for APP promotion and statistics based on a network platform, which includes:

[0038] Receive a promoter's release request, and perform an APP release operation according to the release request, and the APP is carried on the network platform;

[0039] Obtain the client ID of the user who downloaded the APP and the network platform ID where the APP is located, and generate a mapping relationship between the client ID of the user who downloaded the APP and the network platform ID where the APP is located;

[0040] According to the mapping relationship and the reward distribution scheme based on the budget value matched with the APP, perform a reward value distribution operation between the client ID of the user who downloaded the APP a...

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Abstract

The invention provides an APP promotion and counting method based on a network platform. The method comprises the following steps: segmenting the estimated values of APPs between a network platform ID and a client ID in order that corresponding reward values can be gained by downloading the APPs and the APP promotion effect is enhanced; counting the total download times of each APP and the sum of the reward values within a preset time interval, and recording the downloading time interval and persons of each APP in order to provide basic data for subsequent accurate marketing; traversing the reward operation record according to an inquiry request of a promoter to generate an inquiry result, processing the inquiry result according to the request of the promoter, and managing the APPs according to the inquiry result by the promoter in order that the APPs can be managed specific to different APP promotion situations, for example, increasing the estimated values of APPs with good promotion effects can be or revoking APPs with poor promotion effects. By adopting the APP promotion and counting method, the APP promotion effect is enhanced.

Description

technical field [0001] The invention belongs to the network field, in particular to a method for APP promotion and statistics based on a network platform. Background technique [0002] In modern society, almost everyone has a mobile phone, and the most important thing in the mobile phone is a large number of various APPs. Users can download their favorite APPs from some application markets, and launch APP applications in these application markets. The program can achieve great results, but it is time-consuming and labor-intensive to calculate the promotion effect of the APP. The APP promoters cannot intuitively understand the launch and promotion results of the APP. In addition, they do not know who has downloaded their APP. At the same time, it is not particularly clear about the budget usage of its own APP. Contents of the invention [0003] In order to solve the above problems, the present invention provides a method for APP promotion and statistics based on a network ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 栾润峰
Owner BEIJING JINHER SOFTWARE
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