Title correction method and device of information object and method for pushing information object

Abstract

The invention provides a title correction method and device of an information object and a method for pushing the information object. The title correction method of the information object comprises the following steps: determining one or a plurality of associated keywords of the information object; independently carrying out word segmentation on each associated keyword of the information object and the title of the information object; determining a missing segmented word, which corresponds to each associated keyword, of the title of the information object, wherein the missing segmented word comprises a segmented word which appears in the associated keyword but does not appear in the title of the information object; and independently inserting the missing segmented word which corresponds to each associated keyword into the title of the information object, and independently forming a title corresponding to each associated keyword. Through the scheme of the invention, an advertisement title based on the keyword can be quickly and automatically generated, maintenance cost is lowered, and the smoothness of the advertisement title is guaranteed after the keyword is dynamically inserted through the examination of relevancy between the keyword and the advertisement title so as to improve advertisement quality and promotion effects.

Description

technical field [0001] The present application relates to the field of network search, in particular to a method and device for correcting titles of information objects and a method for pushing information objects. Background technique [0002] In the search system, the search engine or information release system can provide search results matching the keyword according to the keyword input by the user. The search results here include information recommended by the search engine to the user based on the keywords entered by the user, such as advertisement information. [0003] The information recommended by the search engine or the information publishing system to the user is usually associated with the publisher of the information according to the keywords input by the user. The search engine pre-specifies one or more associated keywords for each recommended information to be released. When the keyword entered by the user matches or partially matches the keyword associated...

AI Technical Summary

Problems solved by technology

In this way, if there is a lot of data related to keywords in a certain recommended information to be released, setting the position of the wildcard in the title of the recommended information will be a very complicated task

It can be seen that the current implementation of dynamically inserting associated keywords into the title of the recommended information using wildcards requires the information publisher to perform relatively complicated maintenance work

Moreover, the existing methods may not be able to guarantee the relevance between the relevant keywords and the title of the recommended information and the smoothness of the title of the recommended information.

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