Real-time regional audience rating and audience share statistical system based on intelligent television and method thereof

A technology for viewership share and smart TV, applied in electrical components, image communication, selective content distribution, etc., can solve the problems of inefficient calculation of results, limited number of sampling samples, limited time, etc.

Active Publication Date: 2015-07-29
SICHUAN CHANGHONG ELECTRIC CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the current ratings share adopts sampling analysis. Due to the limited number of samples and time, it does not have real-time performance and accuracy.
Moreover, the

Method used

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  • Real-time regional audience rating and audience share statistical system based on intelligent television and method thereof
  • Real-time regional audience rating and audience share statistical system based on intelligent television and method thereof
  • Real-time regional audience rating and audience share statistical system based on intelligent television and method thereof

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Experimental program
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Example Embodiment

[0035] Example 1

[0036] Such as figure 1 As shown, according to an embodiment of the present invention, this embodiment discloses a system based on smart TV real-time regional audience rating and audience share statistics. The system is mainly divided into smart TV, real-time processing platform, real-time display platform, and user center. Distributed data storage system. Smart TV mainly includes viewing information log collection module, log preprocessing module, and upload log module. Specifically, the real-time processing platform includes: an IP resolution module, a distributed message queue module, and a distributed real-time data processing module; the IP resolution module is connected with the distributed message queue module; the distributed message queue module is connected with the distributed real-time data processing module.

[0037] The viewing information log collection module is connected with the log preprocessing module; the log preprocessing module is connected...

Example Embodiment

[0038] Example 2

[0039] Such as figure 2 As shown, this figure is a flowchart of real-time regional ratings. According to another embodiment of the present invention, this embodiment discloses a method for calculating real-time regional ratings. The steps include:

[0040] a) The smart TV log collection system obtains the user's viewing behavior, if the user enters a channel and the continuous viewing time is equal to the collection period T 1 , Such as 1 minute, the log is reported through the log reporting system. After reporting, the log entry time is reset to zero, if the user continues to watch the time equal to the collection period T 1 , Then report another log. If the user switches channels, the entry time is reset to zero. The content of the log report is user IP, user ID, user watching channel, user watching program. The log is reported to the real-time processing platform.

[0041] b) The IP analysis module obtains regional information such as the country, province, a...

Example Embodiment

[0050] Example 3

[0051] Such as image 3 As shown, this figure is a flow chart of real-time regional viewing share. According to another embodiment of the present invention, this embodiment discloses a method for calculating real-time regional viewing share, which includes the following steps:

[0052] a) The smart TV log collection system obtains the user's viewing behavior, if the user enters a channel and the continuous viewing time is equal to the collection period T 1 , Such as 1 minute, the log is reported through the log reporting system. After reporting, the log entry time is reset to zero, if the user continues to watch the time equal to the collection period T 1 , Then report another log. If the user switches channels, the entry time is reset to zero. The content of the log report is user IP, user ID, user watching channel, user watching program. The log is reported to the real-time processing platform.

[0053] b) The IP analysis module obtains regional information su...

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Abstract

The invention discloses a real-time regional audience rating and audience share statistical system based on an intelligent television and a method thereof. The system comprises a watch information log acquisition module, a log preprocessing module, a log uploading module, a real-time processing platform, a real-time display platform, a user center and a distributed data storage system. The watch information log acquisition module is connected with the log preprocessing module which is connected with the log uploading module. The log uploading module is connected with the real-time processing platform which is connected with the user center. The real-time display platform is connected with the distributed data storage system which is connected with the real-time display platform. Effective statistics can be performed on regional channel audience shares and regional program audience shares so that great basis can be provided to an advertising side and television station advertising pricing.

Description

technical field [0001] The invention relates to the technical field of smart TVs, in particular to a system and method for counting real-time regional audience ratings and audience shares based on smart TVs. Background technique [0002] The real-time regional audience rating is the number of people actually watching a channel (program) in the current time collection period of the region divided by the total number of viewers in the region. The total number of people watching TV in this area. At present, the audience rating and audience share are collected by sampling, and the audience information will be produced the next day, and the sampling data is small, which cannot accurately reflect the regional audience rating and audience share in real time. For advertisers, if they can grasp accurate and effective regional audience ratings, and can grasp the regional audience share at each time in real time, they can not only accurately locate the viewing habits of the correspond...

Claims

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Application Information

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IPC IPC(8): H04N21/466H04N21/258
Inventor 刘鑫徐波蒲文龙钟继永
Owner SICHUAN CHANGHONG ELECTRIC CO LTD
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