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Method and device for targeted delivery of business objects

A business object and preset technology, applied in the field of data processing, can solve problems such as not involving advertisements and unable to meet advertising needs, and achieve strong feasibility and practical significance

Active Publication Date: 2020-06-19
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, at present, advertising videos are placed based on search keywords and user viewing behavior, but no other aspects are involved in the placement of advertisements.
[0005] Admittedly, it is almost impossible for a certain video site to have the right to play all the popular videos on the market. If an advertiser wants to place an advertising video, but has not obtained the right to play on the video site, then the advertiser cannot use the video on the video site. Realize the delivery of advertising videos, which cannot meet the advertising needs of providing video playback content

Method used

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  • Method and device for targeted delivery of business objects
  • Method and device for targeted delivery of business objects
  • Method and device for targeted delivery of business objects

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Embodiment Construction

[0048] In order to make the above objects, features and advantages of the present invention more comprehensible, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0049] refer to figure 1 , which shows a flow chart of steps of an embodiment of a method for targeted delivery of business objects according to the present invention, which may specifically include the following steps:

[0050] Step 101, obtaining original search data;

[0051] It should be noted that the business object mentioned in the embodiment of the present invention refers to an advertisement video delivered to the user when the user is watching a movie. Of course, in practice, the business object is not limited to the advertisement video, but may also include voice, image and other advertisement data containing various types of information, which is not required to be limited in this embodiment of the present invention. ...

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Abstract

Embodiments of the invention provide a method and a device for targeted delivery of a business object. The method comprises steps of obtaining raw searching data; using the raw searching data to obtain associated pairs of users and searching keywords; using the associated pairs of the users and the searching keywords and a preset bag of keywords to determine a target user group; and when an executed operation of the target user group satisfies a preset condition, delivering a business object to the target user group according to a business object delivery demand. The embodiments of the invention adopt a strategy of user-targeted business object delivery, which is highly feasible and practical.

Description

technical field [0001] The present invention relates to the technical field of data processing, in particular to a method for targeted delivery of business objects and a device for targeted delivery of business objects. Background technique [0002] With the vigorous development of Internet video, more users will choose video websites to complete their viewing activities. When using a video website to watch movies, based on the convenience of the video website, users can search for interesting video programs. [0003] When looking for a video program of interest, users often choose to use a search engine to locate the video by searching keywords. For example, a user can search for favorite variety shows, TV dramas, movies and other videos by inputting program names, program guests, program categories, etc. in the search engine. When providing videos to users, video websites usually deliver relevant advertising videos to users. [0004] At present, based on mining research...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06F16/9535
Inventor 鲍江峰
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD
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