Subscriber social circle-based information dissemination assessment method and device

An information dissemination and evaluation device technology, applied in the Internet field, can solve problems such as difficult to know the information dissemination path in advance, non-release, waste of media resources, etc., and achieve the effect of improving pertinence and dissemination efficiency

Inactive Publication Date: 2016-08-31
HEFEI UNIV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At the present stage, there is no effective way to know the dissemination of information in advance, so it is difficult to know the influence of information and the most effective communication path in advance with a purpose and pertinence, resulting in the waste of media resources
[0004] For example, some articles may not be of great interest to the users who directly receive them, but if they can be relayed to the next level through these directly received users, their reading and dissemination may reach a relatively

Method used

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  • Subscriber social circle-based information dissemination assessment method and device
  • Subscriber social circle-based information dissemination assessment method and device
  • Subscriber social circle-based information dissemination assessment method and device

Examples

Experimental program
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no. 1 example

[0020] see figure 1 , which is a schematic flowchart of a method for evaluating information dissemination based on a user's social circle provided in the first embodiment of the present invention. The methods include:

[0021] Step 101: Divide user social circles according to user behavior characteristics, which include likes, comments, reposts, mutual friends, and common topics;

[0022] Step 102: extracting social characteristic words of each user social circle through word segmentation;

[0023] Step 103: Calculating the influence of the predetermined user in different social circles;

[0024] Step 104: extracting the feature vector of the predetermined information to be released by the predetermined user through word segmentation, and matching the social feature words of each user's social circle according to the feature vector;

[0025] Step 105: For the user's social circle matching the predetermined information, calculate the integrated propagation value of the infor...

no. 2 example

[0028] Please refer to Figure 2 to Figure 5 , in this embodiment, the specific implementation process of the present invention will be described by taking Moments in instant messaging as an example.

[0029] Among them, circle of friends refers to a social function on instant messaging. Users can post text and pictures through circle of friends, and at the same time share articles or music to circle of friends through other software. Users can "comment" or "like" (express likes) new photos and articles posted by friends, and users can only see comments or likes from mutual friends.

[0030] In this embodiment, in step 101, a specific method and process for dividing social circles will be described by taking the circle of friends in instant messaging as an example. In a nutshell, in the circle of friends, the intimacy between users can be calculated through behavioral characteristics such as likes, comments, forwarding, mutual friends, and common topics among instant messagin...

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PUM

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Abstract

The invention relates to a subscriber social circle-based information dissemination assessment method and device. According to the device and the method, after a subscriber social circle is divided clearly via analysis of subscriber behavior characteristics, effects exerted by a predesignated subscriber in different social circle groups can be calculated; social contact feature words of each subscriber in the social circle can be obtained via calculation through word segmentation technologies; when the predesignated subscriber needs to post information, feature vectors of the information can be extracted and can be matched with the social contact feature words of each social circle; in the matching subscriber social circle, overall dissemination value of the information to be posted by the predesignated subscriber can be calculated. Via use of the method, article dissemination performance can be accurately assessed based on the word segmentation technologies, and pertinence and dissemination efficiency of article publishing can be effectively improved.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to a method and device for evaluating information dissemination based on user social circles. Background technique [0002] At present, with the rise of social media, social information, such as Weibo, mobile instant messaging has become an important way to disseminate information, especially with the rise of self-media, information published by individuals, such as articles, etc. Repeated communication reaches a high degree of communication, which is of great significance to the communication of personal brand and product brand (such as advertisements, etc.). [0003] However, the inventors of the present invention have found that currently, many information recommendations are basically based on tags of users and tags of information to be recommended, and are recommended through various algorithms. At the present stage, there is no effective way to know the dissemina...

Claims

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Application Information

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IPC IPC(8): G06Q50/00G06F17/30
CPCG06Q50/01G06F16/35
Inventor 郭丽齐志勇
Owner HEFEI UNIV
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