The invention provides a customer management method and
system based on intelligent marketing and a medium, and belongs to the technical field of
artificial intelligence and
big data. The method comprises the steps of obtaining customer basic information, customer
social information and customer behavior preference information, constructing a customer portrait, and extracting customer value information and customer loss risk information;
client value
evaluation data can be obtained according to the
client value information; and obtaining customer loss probability data according to the customer loss risk information. And obtaining a market trend
influence coefficient according to the market trend dynamic information. And
processing according to the customer value
evaluation data and the customer loss probability data in combination with the market trend
influence coefficient, obtaining and correcting a customer priority index, obtaining a customer priority correction index, querying through a preset marketing
database, and obtaining a customer
management strategy scheme. According to the method and the
system, a comprehensive customer portrait is constructed, clear guidance is provided for marketing and customer service of enterprises, and the method and the
system have very high practicability.