The invention relates to the technical field of
artificial intelligence and the field of financial services, in particular to a product recommendation method and device, equipment and a medium. The
client basic information of the target
client is acquired, the target
client is portrayed, the initial client portrait is matched with the preset product
library, the matched product is sent to the target client, the target client is portrayed again, and the product in the second matching result is sent to the target user as the recommended product. The method can be applied to an insurance product
recommendation service scene, the target customer is determined to obtain the basic information to construct the initial customer portrait, the initial customer portrait is matched with the preset product
library to obtain the first matching result, the
authorization verification information is sent, the customer obtains the
social information after the customer allows
authorization, and the basic information is combined to obtain the optimized customer portrait. And recommending the product in the result to the client. Therefore, the customer portrait is comprehensively optimized according to the information of the target customer, and the recommended product is accurately matched.