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Method and apparatus for predicting user friend invitation behaviors of online financing platform

A friend and user technology, applied in forecasting, data processing applications, instruments, etc., can solve problems such as low response rate and high marketing cost, and achieve the effect of improving response rate, reducing marketing cost, and precise marketing

Inactive Publication Date: 2016-10-12
陈丛威
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In order to encourage users to invite friends to complete registration, operators usually carry out non-targeted incentive activities for all registered users of the wealth management platform from time to time, but the response rate of such incentive activities is not high and the marketing cost is relatively high

Method used

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  • Method and apparatus for predicting user friend invitation behaviors of online financing platform
  • Method and apparatus for predicting user friend invitation behaviors of online financing platform
  • Method and apparatus for predicting user friend invitation behaviors of online financing platform

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Embodiment Construction

[0029] In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the implementation manners of the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0030] figure 1 It is a flowchart of a method for predicting friend invitation behaviors of users of an online wealth management platform provided by an embodiment of the present invention. see figure 1 , the method 100 includes:

[0031] Step 101: Obtain the input variables of the prediction model based on the user's identity information and behavior information;

[0032] Step 102: Determine whether the variable for judging whether the user will invite friends to complete the registration is an output variable of the predictive model;

[0033] Step 103: using the input variable and the output variable as historical data to obtain a complete data set, and sampling the complete data set to obtain a training set and a verific...

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Abstract

The invention discloses a method and apparatus for predicting user friend invitation behaviors of an online financing platform. The method comprises the following steps: based on identity and behavior information of users, obtaining input variables of a prediction model; determining that variables used for determining whether the users invite friends to finish registration are output variables of the prediction model; obtaining a training set and a verification set; pre-screening the input variables; training the prediction mode; based on the prediction model, predicting a probability that users of the verification set invite their friends to finish the registration, and based on user actual performance, optimizing the model; and based on the optimized prediction model, predicting a probability that users of a test set invite their friends to finish the registration. By use of the method and apparatus provided by the invention, the financing platform can predict in advance the probability that the users invite their friends to finish the registration so as to relevantly encourage the friend invitation behaviors of the users, the response rate of encouragement activities is improved, while a user registration amount is increased, the marketing cost is reduced, and accurate marketing is realized.

Description

technical field [0001] Embodiments of the present disclosure generally relate to a prediction method and device, and in particular to a method and device for predicting friend invitation behavior of users of an online wealth management platform. Background technique [0002] With the rapid development of mobile Internet technology, online wealth management has become the first force in the field of Internet finance, and more and more wealth management users have begun to transfer from offline traditional counters to online wealth management platforms. Taking the current emerging mobile terminal wealth management platform application software as an example, wealth management users first download the wealth management platform application software on mobile terminals such as mobile phones, and use the software to complete account registration on the wealth management platform, real-name authentication, and complete personal risk tolerance assessment. Purchasing wealth manageme...

Claims

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Application Information

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IPC IPC(8): G06Q10/04G06Q40/06
CPCG06Q10/04G06Q40/06
Inventor 陈丛威金永柱陈佳夫李琦
Owner 陈丛威
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