Game public opinion monitoring and player behavior analysis cloud service platform

Abstract

The invention discloses a game public opinion monitoring and player behavior analysis cloud service platform, which is characterized by comprising a game public opinion monitoring system based on social media big data, a player portrait precise description system, a player behavior analysis and prediction system, and a game operation data and player privacy protection cloud system. According to the game public opinion monitoring and analysis system based on social media big data, the public as subjects generate opinions towards social managers and enterprises as objects around occurrence, development and change of intermediary social issues, along with the rapid development of social media, blog, micro-blog, WeChat, forum social platforms become main sources for acquiring game public opinion information, the system integrates functions of public opinion site monitoring, automatic public opinion acquisition and extraction and automatic public opinion classification and gathering, through various kinds of service provided by the system, the game enterprise can master the latest and most comprehensive network public opinion information related to the enterprise at the first time, and ideological trends of players can be known and focused in real time.

Description

technical field [0001] The invention relates to a cloud service platform, in particular to a cloud service platform for game public opinion monitoring and player behavior analysis. Background technique [0002] At present, the domestic game market has formed a tripartite situation of client games, web games and mobile games. According to the latest quarterly report on the global game market released by Newzoo, the overall global game market size will reach 99.6 billion US dollars in 2016, and the mobile game market will also exceed the PC game market size, reaching 36.9 billion US dollars. A quarter of the market size, the domestic mobile game market size in 2016 is expected to be 64.8 billion yuan. While the game market is growing rapidly, we also see that the entire game industry is relatively mature in terms of technology, and the competition of game companies is more reflected in game product experience, services, and deep mining of user value. [0003] On the other ha...

AI Technical Summary

Problems solved by technology

At present, game companies have realized the importance of social media and operational data. Large game companies, such as Tencent and NetEase, have established dedicated data analysis departments. However, for the large number of small and medium-sized game companies in China, they have no additional Strength, but also lack of expertise and experience in big data processing