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Information recommendation method and apparatus

A technology of information recommendation and recommendation service, which is applied in the field of information processing to achieve the effect of improving efficiency

Inactive Publication Date: 2017-07-07
SHANGHAI YUDE TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In view of this, the embodiment of the present invention provides an information recommendation method and device to solve the technical problem that most video websites or other webpages cannot combine the user's personalized information to pop up recommended information that meets the user's own needs.

Method used

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  • Information recommendation method and apparatus
  • Information recommendation method and apparatus

Examples

Experimental program
Comparison scheme
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Embodiment 1

[0019] Figure 1a It is a flow chart of an information recommendation method provided by Embodiment 1 of the present invention. The information recommendation method provided in this implementation is applicable to the situation where the target recommendation service provider provides the user with personalized recommendation information combined with the user's own needs. The information recommendation method provided in this embodiment can be executed by an information recommendation device, which can be implemented by means of software and / or hardware, and integrated into an information service terminal.

[0020] refer to Figure 1a , the information recommendation method provided in this embodiment specifically includes:

[0021] S110. When it is determined that the user terminal is connected to the WiFi network provided by the information service terminal itself, obtain personalized information of the user.

[0022] In this embodiment, the information service terminal i...

example 1

[0033] Example 1: Set the information service terminal as an advertising machine. When the advertising machine detects that the user is connected to its own WiFi network, it obtains the user's personalized information, wherein the personalized information is: female, 25-30 years old and travel. Further, the advertising machine confirms that the user sends an Internet access request when surfing the Internet in the WiFi network, and the Internet access request is a request to use the B video website to watch a certain video. Therefore, the advertising machine determines the B video website as the target recommendation service provider. Further, the advertising machine sends the user's personalized information and Internet access request to the background server of the B video website, and the background server of the B video website can confirm the content of the recommended information according to the personalized information to recommend advertisements for travel products. W...

example 2

[0034] Example 2: Set the information service terminal as an advertising machine. When the advertising machine detects that the user is connected to its own WiFi network, it obtains the user's personalized information, wherein the personalized information is: male and basketball. Further, the advertising machine determines the D video website and the E taxi software as the user's high-frequency browsing websites in the pre-stored recommendation service provider according to the user's historical browsing website, and accordingly, the advertising machine determines the D video website and the E taxi software Recommend service providers for the target, and send the user's personalized information and user's identity to the D video website and E taxi software. Further, when the user clicks on the D-video website using the current WiFi network, the advertising machine obtains the user's online request based on the D-video website and sends the online request and the identity to the...

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Abstract

Embodiments of the invention disclose an information recommendation method and apparatus. The method comprises the steps of obtaining personalized information of a user when it is determined that a user terminal is connected with a WiFi network provided by an information service terminal; and sending the personalized information of the user to a corresponding target recommendation service provider, thereby realizing that the target recommendation service provider provides recommendation information matched with the personalized information for the user when the user terminal performs internet access operation by using the WiFi network. By adopting the method, the technical problem that most video websites or other web pages cannot pop up recommendation information meeting user demands for users in combination with the personalized information of the users can be solved.

Description

technical field [0001] The present invention relates to the field of information processing, in particular to an information recommendation method and device. Background technique [0002] Information service terminals have been seen everywhere in people's daily life. For example, various information service terminals can be seen in densely populated business districts, squares, railway stations, and airports. The information service terminal can display convenience services, and can also broadcast street panoramas and business advertisements. Some information service terminals can also provide users with personalized services through the touch screen, such as inquiries, photos and other services. [0003] When a user browses a video website or other webpages, the corresponding background server usually pops up service information (such as an advertisement) at the front end. However, since most video websites or other webpages do not obtain user’s personalized information...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
Inventor 李承敏叶巧莉王文斌包振毅
Owner SHANGHAI YUDE TECH CO LTD
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