User value assessment method and device

An evaluation method and value technology, applied in the Internet field, can solve the problem of inaccurate evaluation of user value, and achieve the effect of ensuring completeness and accuracy

Active Publication Date: 2017-07-28
CHINA UNITED NETWORK COMM GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] This application provides a user value evaluation method, which is used to solve the problem that the evaluation of user value based on business data is not accurate enough in the prior art

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  • User value assessment method and device

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Embodiment Construction

[0018] The following will clearly and completely describe the technical solutions in the embodiments of the application with reference to the drawings in the embodiments of the application. Apparently, the described embodiments are only some of the embodiments of the application, not all of them.

[0019] The following will clearly and completely describe the technical solutions in the embodiments of the application with reference to the drawings in the embodiments of the application. Apparently, the described embodiments are only some of the embodiments of the application, not all of them.

[0020] In order to solve the problem of inaccurate evaluation of user value based on service data in the prior art, the present application provides a method for evaluating user value, the execution subject of which is a network device, such as a server or network optimization device. Such as figure 1 As shown, the method includes:

[0021] 101. Acquire signaling data of each cell where ...

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Abstract

The invention discloses a user value assessment method and a user value assessment device, relates to the technical field of the Internet, used for solving the problem that in the prior art a user value assessed according to business data is not accurate enough. The method comprises the steps of acquiring signal data of a terminal in each resident cell within a preset time period; determining the possibility that the terminal appears in each cell under a target scene according to the signaling data of the terminal in each cell ; then determining a target scene value of the terminal according to the possibility that the terminal appears in each cell under the target scene, wherein the target scene value is used for assessing a consumption level or an income level of a user to which the terminal belongs under the target scene; and at last, determining the user value of the user to which the terminal belongs according to the target scene value of the terminal. The method and the device provided by the invention are applicable to a process of assessing the user value.

Description

technical field [0001] The present application relates to the field of Internet technologies, and in particular to a user value evaluation method and device. Background technique [0002] User value, as the name implies, is the value that users can generate, including marketing value, consumption value, etc. Operators can provide users with better network services by adopting targeted service strategies according to different user values ​​of users, and at the same time, they can also guarantee the operators' own profits. In the prior art, operators evaluate user value according to user service data, wherein the service data includes service flow and service duration of data services. However, as Wi-Fi (Wireless-Fidelity, Wireless Fidelity) networks become more and more popular, operators cannot collect business data generated when users' terminals use Wi-Fi networks, resulting in a large amount of business data missing. As a result, the final determined user value is not ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04W24/08
CPCH04W24/08
Inventor 宋阳苏飞王振亚杨杉李珂周银河陆昕吴洋
Owner CHINA UNITED NETWORK COMM GRP CO LTD
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