Method and device for maximizing social network influence

A social network and influence technology, applied in the field of maximizing social network influence, can solve the problems of low accuracy of influence index and failure to guarantee maximum influence, etc., and achieve the effect of wide spread

Active Publication Date: 2021-06-18
GCI SCI & TECH
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

It can be seen that the accuracy of the influence index pointing to the calculated node is low, and the maximum influence cannot be guaranteed.

Method used

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  • Method and device for maximizing social network influence
  • Method and device for maximizing social network influence
  • Method and device for maximizing social network influence

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Embodiment Construction

[0064] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0065] see figure 1 , is a schematic flowchart of an embodiment of the method for maximizing social network influence provided by the present invention.

[0066] The method for maximizing social network influence provided by the embodiments of the present invention includes at least the following steps:

[0067] S1. Traverse the social network, and obtain the contact ratio of each node in the social network in each of its associated nodes; wherein, the contact rat...

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Abstract

The present invention discloses a method and device for maximizing social network influence. The method includes: traversing the social network, and obtaining the connection ratio of each node in the social network in each associated node; wherein , the connection proportion includes the proportion of contact times and / or the proportion of contact duration; respectively calculate the connection strength of each node in the social network and each of its associated nodes according to the connection ratio; according to the connection strength Calculate the influence index of each node in the social network respectively; determine the first preset number of target seed nodes according to the influence index; start spreading from the target seed nodes to maximize the final spread range . The present invention can accurately calculate the influence index of the node, so as to maximize the final spread range.

Description

technical field [0001] The invention relates to the field of social network processing, in particular to a method and device for maximizing social network influence. Background technique [0002] Social Network (SN, Social Network) refers to a network composed of individuals and the relationship between individuals. Using social networks based on computers and other processing terminals, information can be disseminated, such as telephone communication, QQ, WeChat, and Weibo. Influence is an important issue to be considered when disseminating information in social networks. The maximization of social network influence refers to the selection of a preset number of seed nodes from the social network under the premise of a given budget, so that after using them as initial nodes for information dissemination, the scope of dissemination reaches the maximum, which is very important. Important practical significance, for example, it has very important applications in marketing, adv...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q10/04G06Q50/00
CPCG06Q10/04G06Q50/01
Inventor 吴海林
Owner GCI SCI & TECH
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