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Customer churn situation analysis method and device used for website

A technology of user loss and analysis method, which is applied in the field of website user loss analysis methods and devices, and can solve problems such as user loss, funnel model that cannot be analyzed in detail, and website user loss

Inactive Publication Date: 2018-01-09
BEIJING JINTI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The purpose of the present invention is to provide a method and device for analyzing the loss of website users, which solves the technical problem that the funnel model in the prior art cannot analyze in detail which function point the user is lost from

Method used

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  • Customer churn situation analysis method and device used for website
  • Customer churn situation analysis method and device used for website
  • Customer churn situation analysis method and device used for website

Examples

Experimental program
Comparison scheme
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Embodiment 1

[0035] figure 1 It is a schematic diagram of a method for analyzing the loss of website users according to an embodiment of the present invention, such as figure 1 As shown, the embodiment of the present invention provides a method for analyzing the loss of website users, including:

[0036] Step S10, obtaining the user's behavior log data; and obtaining the funnel items and function points of the refined website funnel model, the funnel model including at least one of the funnel items, and each of the funnel items including at least one of the function points ;

[0037] Step S20, according to the behavior log data, count the number of visitors, year-on-year change rate and / or quarter-on-quarter change rate of each of the funnel items, and count the number of visitors, year-on-year change rate and / or quarter-on-quarter change rate of each of the function points Rate;

[0038] Step S30, the number of visitors, year-on-year change rate and / or quarter-on-quarter change rate of...

Embodiment 2

[0076] figure 2 It is a schematic diagram of a website user loss analysis device according to an embodiment of the present invention, as shown in figure 2 As shown, the embodiment of the present invention provides a website user loss analysis device, including an acquisition module 10, a statistical module 20 and a display module 30, wherein,

[0077] The acquisition module 10 is used to acquire the user's behavior log data; and acquire the funnel items and function points of the refined website funnel model, the funnel model includes at least one of the funnel items, and each of the funnel items includes at least one of the funnel items function points;

[0078] The statistical module 20 is used to count the number of visitors, year-on-year change rate and / or chain-on-month change rate of each funnel item according to the behavior log data, and count the number of visitors, year-on-year change rate and / or month-on-month rate of change;

[0079] The display module 30 is u...

Embodiment 3

[0086] image 3 A schematic structural diagram of an electronic device for analyzing website user loss provided by an embodiment of the present invention, as shown in image 3 As shown, the device includes: a processor (processor) 801, a memory (memory) 802 and a bus 803;

[0087] Wherein, the processor 801 and the memory 802 complete mutual communication through the bus 803;

[0088] The processor 801 is used to call the program instructions in the memory 802 to execute the methods provided by the above method embodiments, including, for example:

[0089]Obtain user behavior log data; and obtain the funnel items and function points of the refined website funnel model, the funnel model includes at least one of the funnel items, and each of the funnel items includes at least one of the function points;

[0090] According to the behavior log data, count the number of visitors, year-on-year change rate and / or quarter-on-quarter change rate of each of the funnel items, and count...

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Abstract

The present invention provides a method and device for analyzing the loss of website users. The method includes: obtaining user behavior log data; and obtaining the funnel items and function points of the refined website funnel model; The number of visitors, year-on-year change rate and / or quarter-on-quarter change rate of each said funnel item, count the number of visitors, year-on-year change rate and / or quarter-on-quarter change rate of each said function point, and count the number of visitors of each said funnel item , year-on-year change rate and / or month-on-month change rate, the number of visitors, year-on-year change rate and / or month-on-month change rate of each function point is displayed in a visual manner through a visualization page. The method and device for analyzing the loss of website users provided by the present invention solve the technical problem that the funnel model in the prior art cannot analyze in detail which function point the user is lost from.

Description

technical field [0001] The invention relates to the technical field of data analysis, in particular to a method and device for analyzing website user loss. Background technique [0002] In the product data analysis of corporate websites, it is often necessary to monitor the user conversion rate and development of each level of the product, so that the effect of function points can be visually evaluated. For example, when users use a certain software to purchase services, they will inevitably place an order according to the pre-designed purchase process and finally complete the payment. How to monitor the conversion levels of users who operate according to the process, and find the optimization points at each level; draw their conversion path for users who do not operate according to the process, and find the space that can improve user experience and shorten the path. It has become a very valuable problem for product analysis. [0003] In the prior art, the funnel model is...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q10/06G06F17/30
Inventor 朱迪程浩柳超
Owner BEIJING JINTI TECH CO LTD
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