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Advertisement putting method and device

A technology of advertising delivery and advertising, applied in the Internet field, can solve the problems of lack of flexibility in advertising delivery methods, waste of advertising resources, and inability to ensure delivery effects, etc., to achieve the effect of enriching advertising sources, enriching types, and avoiding singleness

Inactive Publication Date: 2018-02-02
XIAMEN MEET YOU INFORMATION TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In order to solve the problem that the advertising delivery method in the related technology lacks flexibility, cannot ensure the actual delivery effect, and causes waste of advertising resources, the present disclosure provides an advertising delivery method

Method used

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  • Advertisement putting method and device
  • Advertisement putting method and device
  • Advertisement putting method and device

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Embodiment Construction

[0035] Reference will now be made in detail to exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present invention. Rather, they are merely examples of apparatuses and methods consistent with aspects of the invention as recited in the appended claims.

[0036] figure 1 is a schematic diagram of an implementation environment involved in accordance with the present disclosure. The implementation environment includes: a server 110 and multiple mobile terminals 120 .

[0037] The association manner between the server 110 and the multiple mobile terminals 120 includes a hardware network association manner and / or protocol, and a data association manner...

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Abstract

The invention discloses an advertisement putting method and device. The advertisement putting method comprises the steps that: after an advertisement putting request is received, sources of advertisement materials are determined through a flow funnel strategy; when the sources of the advertisement materials are bidding advertisements, advertisement feature information of each bidding advertisementis obtained; according to the advertisement feature information of each bidding advertisement and the user feature information indicated by the advertisement putting request, the click rate prediction value of each bidding advertisement is calculated; according to the click rate prediction value of each bidding advertisement and the display resource corresponding to each bidding advertisement, the display probability of each bidding advertisement is calculated; according to the display probability of each bidding advertisement, a target advertisement is selected from the bidding advertisements through a random number table method and is put. According to the technical scheme of the invention, the advertisement resource waste which may be caused by the fact that advertisements which usersare not interested in are put is avoided, the types of the advertisements are enriched, and the singleness of the advertisements is avoided.

Description

technical field [0001] The present disclosure relates to the technical field of the Internet, in particular to an advertisement delivery method and device. Background technique [0002] As we all know, Internet advertising is the most important profit model in the Internet industry, and traffic monetization has become a very important evaluation standard for Internet commercial products. With the development of Internet crowd-targeting technology, Internet advertising has also begun to get rid of a single, rigid transaction model and shift to a more accurate and efficient transaction model. [0003] The delivery of traditional media advertisements is pre-set. Regardless of whether there are users watching the set positions, they will be displayed at fixed times, making users feel forced to watch, and causing some users to leave with them. For advertising companies Generally speaking, the price and mode of advertisements are negotiated in advance, and the advertisements are ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0251
Inventor 黄建凡陈方毅
Owner XIAMEN MEET YOU INFORMATION TECH
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