User classification model generation method and apparatus

A classification model and user technology, applied in the computer field, can solve problems such as customer disgust, and achieve the effect of improving effectiveness and avoiding disgust

Inactive Publication Date: 2018-06-05
CHINA MOBILE GRP GUANGDONG CO LTD +1
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Problems solved by technology

[0005] The embodiment of the present invention provides a method and device for generating a user classification model, which is used to overcome the defect

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  • User classification model generation method and apparatus
  • User classification model generation method and apparatus
  • User classification model generation method and apparatus

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[0044] The technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only a part of the embodiments of the present invention, rather than all the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative work shall fall within the protection scope of the present invention.

[0045] In the first aspect, embodiments of the present invention provide a method for generating a user classification model, such as figure 1 Shown, including:

[0046] S101. Invoke the Hadoop platform tool to perform abnormal screening and standardized processing on each piece of data in the sample library to obtain processed user data; among them, the sample library is a sample library constructed by calling several pieces of user data u...

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Abstract

Embodiments of the invention provide a user classification model generation method and apparatus. The method comprises the steps of firstly calling a Hadoop platform tool to perform exception and standardization processing on data in a sample library; secondly according to business demands, namely, preset classification principles, performing optimization iteration processing on the processed datato obtain user classification models meeting the business demands; and outputting user classification results corresponding to the classification principles. When the method provided by the embodiment of the invention is applied to marketing information recommendation, the user classification results can be automatically generated according to different business demands, so that corresponding marketing platforms can push marketing information pointedly according to the automatically generated classification results, a user can receive the marketing information conforming to identity characteristics or usage habits of the user, the user is prevented from feeling disgusted because the user receives excessive useless marketing information, and the marketing effectiveness is improved.

Description

technical field [0001] The embodiments of the present invention relate to the field of computer technology, and in particular to a method and device for generating a user classification model. Background technique [0002] Marketing activity recommendation is a commonly used form of product marketing promotion, and contact channel marketing is an important means of marketing activity recommendation. With the development of business, the marketing services provided by various touch channels, especially mobile device touchpoints, are becoming more and more abundant (mobile device touchpoints refer to mobile device / application interfaces that can trigger human-computer interaction through contact and other behaviors to complete instructions , such as social software, mobile APP, etc.; touchpoint marketing refers to the theoretical model for the efficient implementation of social media marketing, mainly through touchpoints, with the help of touchlines, that is, interactive commu...

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Application Information

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IPC IPC(8): G06F17/30G06Q30/06
CPCG06Q30/0631G06F16/285G06F16/35
Inventor 邓逸斌张晓川徐睿崔志顺
Owner CHINA MOBILE GRP GUANGDONG CO LTD
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