Advertisement putting method and system

An advertising and advertising technology, applied in the field of Internet advertising, can solve problems such as long response time, real-time impact of advertising, and inability to apply, and achieve the effect of reducing computing pressure, reducing response time, and ensuring real-time performance.

Pending Publication Date: 2018-06-05
TENCENT TECH (SHENZHEN) CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The average CTR prediction and the CTR prediction by group are too rough for the crowd and cannot be applied to more features, so the CTR prediction accuracy of these two methods is low
The model-based click-through rate prediction considers too many characteristics of advertisement placement, and may add some features ...

Method used

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  • Advertisement putting method and system
  • Advertisement putting method and system
  • Advertisement putting method and system

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Embodiment Construction

[0028] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0029] Unless otherwise defined, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the technical field of the invention. The terms used herein in the description of the present invention are for the purpose of describing specific embodiments only, and are not intended to limit the present invention. As used herein, the term "and / or" includes any and all combinations of one or more of the associated listed items.

[0030] The advertising delivery method provided by the embodiment of the present invention can be applied to figure...

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Abstract

The invention discloses an advertisement putting method. The method comprises the following steps of: obtaining click rate feature parameters of a predetermined history put advertisement in a predetermined history time period; crossly combining at least two types of feature parameters in the feature parameters to obtain a combined feature parameter, and digitalizing the feature parameters and thecombined feature parameter to obtain a feature parameter set; carrying out feature selection on the feature parameter set to obtain a target feature parameter; and training a prediction model on the basis of the target feature parameter, and carrying out prediction calculation on a click rate of a to-be-predicted advertisement through the prediction model. The invention furthermore provides an advertisement putting system. According to the method and system, in the advertisement click rate prediction process, the feature parameters are combined and digitalized, and then feature selection is carried out on the feature parameters to improve the feature selection quality, so that the condition of mistakenly deleting features of all the information amounts can be avoided to the greatest extent, the calculation pressure and response time are decreased, and the timeliness and click rate prediction precision of advertisement putting are ensured.

Description

technical field [0001] The invention relates to the technical field of Internet advertisements, in particular to an advertisement delivery method and system. Background technique [0002] At present, in the Internet field, click-through rate prediction is an important part of calculating the cost of advertising. For example, click-through rate forecasting can be applied to push personalized advertisements to users, thereby increasing the overall click-through rate and conversion rate of advertisements, thereby increasing the value of advertisements. Secondly, the click-through rate prediction can also be used to estimate the price of exposure, so that advertisers can bid for real-time bidding or exposure in the advertising network, so as to buy the exposure they need at an appropriate price. [0003] The common click-through rate prediction methods in the industry are as follows: the first average click-through rate prediction, that is, the average click-through rate of a ce...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0256G06Q30/0277
Inventor 周琦
Owner TENCENT TECH (SHENZHEN) CO LTD
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