Method and device for information recommendation, a medium and a computing device

A technology for information recommendation and click information, applied in the Internet field, can solve the problem of uncontrollable recommendation results, and achieve the effect of reducing uncontrollability and improving conversion rate.
CN109446431APending Publication Date: 2019-03-08NETEASE MEDIA TECH BEIJING
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Patent Information

Authority / Receiving Office
CN · China
Current Assignee / Owner
NETEASE MEDIA TECH BEIJING
Publication Date
2019-03-08

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Abstract

The embodiment of the invention provides a method for information recommendation. The method comprises the steps of predicting the probability that a first user clicks first information through a first model, and obtaining a click probability according to the first information recommended by the first user, predicting the probability that the first user does not click the first information througha second model to obtain a non-click probability, and taking the first information as alternative information recommended to the first user when the click probability is greater than the non-click probability, wherein the first model is different from the second model. According to the method, the alternative information obtained through screening and used for information recommendation is more targeted, the uncontrollability of the recommendation result determined according to experience can be reduced, and the conversion rate of the recommendation result is effectively increased. In addition, the embodiment of the invention provides a device for information recommendation, a medium and a computing device.
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Description

technical field

[0001] Embodiments of the present invention relate to the Internet field, and more specifically, embodiments of the present invention relate to a method, device, medium, and computing device for information recommendation. Background technique

[0002] This section is intended to provide a background or context for implementations of the invention that are recited in the claims. The descriptions herein are not admitted to be prior art by inclusion in this section.

[0003] The emergence and popularization of the Internet has brought a large amount of information to users, which has met the needs of users for information in the information age. Sometimes you can't get the part of the information that is really useful to you, and the efficiency of using the information is reduced. This is the so-called information overload (information overload) problem. At present, a very potential approach to the problem of information overload is to recommend information t...

Claims

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