A marketing activity management system and its management analysis method

Abstract

The invention provides a marketing activity management system and a management analysis method thereof. The system comprises a terminal device, a management end module, a data processing module and adatabase. The terminal equipment and the management end module are connected with the data processing module. The database is used for storing the backup data of the terminal equipment, the managementend module and the data processing module. The method comprises the following steps: S1, customizing an activity flow; 2, generate an active label; 3. Bury point of offline equipment; S4. data processing; S5. marketing effect analysis; in step S4, step S4 is included. 1. process tracking, S4-2. data Acquisition, S4 3. data cleaning and S4-4. data storage. The system and the method can plan or participate in activities for each end user, so that non-professional marketers can plan and monitor marketing activities, and realize accurate marketing, and the system and the method have strong universality. And the system has a management module, which can provide real-time and accurate data to managers, so that they can make scientific decisions according to the data.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a marketing activity management system and a management analysis method thereof. Background technique [0002] The planning of marketing activities is the most popular way of product publicity and promotion at present. With the increasing number of domestic large-scale activities, the traditional large-scale activity mode mainly based on human management has been greatly impacted, and equipment resources cannot be obtained reasonably. Using it, managers cannot grasp various dynamic data of large-scale activities in real time, and venues, equipment, operations, etc. cannot be fully utilized and shared. [0003] With the continuous development of modern information technology, high-speed mobile communication networks, smart phones, and tablet computers have spread all over people's lives. Applying mobile terminal technology to marketing activities improves the quality of marketin...

AI Technical Summary

Problems solved by technology

Such systems need to be combined with the digital marketing process to collect, analyze, and manage the user behavior of digital users; however, there are problems in digital marketing, such as: lack of complete portraits of users and segmentation of user groups; lack of automated marketing tools, work efficiency Low; there is a lack of tools to provide online and offline event planning, tracking, management and evaluation; this makes the marketing activity platforms in the existing technology need to be used by people with strong marketing capabilities and high professionalism. Operations such as planning, monitoring and management of marketing activities cannot be carried out, making its universality extremely low, and the cost of marketing planning and management is high

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