Augmented reality display method and device, electronic equipment and storage medium

Abstract

The invention belongs to the field of augmented reality, and relates to an augmented reality display method and device, electronic equipment and a computer readable storage medium. The method comprises the steps of obtaining entity information in a collected real scene image; For the three-dimensional model of the virtual article, extracting size information of the three-dimensional model; Determining display parameters of the three-dimensional model according to the entity information and the size information; And displaying the three-dimensional model image of the virtual article in the realscene image based on the display parameter. According to the invention, the display parameters of the three-dimensional model of the virtual article are determined through the entity in the real scene image, so that the user can accurately see the adaptation condition of the virtual article and the real scene, more real experience is brought to the user, the purchase rate is improved, and the return rate is reduced; Furthermore, man-machine interaction is carried out through gesture actions, interestingness is increased for online shopping of the user, the user can have immersive immersion, the shopping mode is more flexible and accurate, and the conversion rate is increased.

Description

technical field [0001] The present disclosure relates to the field of augmented reality (Augmented Reality, AR), and in particular, to an augmented reality display method, an augmented reality display device, electronic equipment, and a computer-readable storage medium. Background technique [0002] With the development of science and technology, e-commerce is slowly approaching people's lives. With the promotion and popularization of online shopping, it has brought a new shopping experience to users. The traditional online shopping mode is that consumers view products in the form of pictures, but the product information that consumers can obtain is greatly limited. In this case, another shopping method is needed to provide consumers with the required information, so that consumers can intuitively understand the relevant information of the product and experience the functions of the product anytime and anywhere. [0003] It should be noted that the information disclosed in...

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Problems solved by technology

[0004] The purpose of the present disclosure is to provide an augmented reality display method, an augmented reality display device, an electronic device, and a computer-readable storage medium, so as to overcome at least to a certain extent the inability to associate commodity images with scenes and consume them due to limitations of related technologies. Issues such as the inability of the user to interact with the product

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