Information generation method and device

Abstract

The invention discloses an information generation method and device, and relates to the technical field of computers. One specific embodiment of the method comprises the following steps of determiningthe daily average sales volume and the daily average flow of a target commodity according to sales volume data and flow data to determine the sales degree of popularity of the target commodity, and determining the halo radiance of the target commodity according to the order quantity and the sales volume of the target commodity; determining the price sensitivity of the target commodity by using apreset fitting demand function according to the transaction price and the reference transaction price of the target commodity and the inventory quantity and the sales trend of the target commodity; and generating the value information of the target commodity according to the sales degree of popularity, the halo radiance and the price sensitivity. According to the embodiment, the influence factorsof more commodity values can be fused, the flow and the sales degree of popularity are integrated, and the halo effect and the price sensitivity of the commodity are also fused.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to an information generation method, device, electronic equipment and computer-readable medium. Background technique [0002] The rapid development of e-commerce has penetrated more and more into the lives of consumers. The improvement of people's living standards has led to the improvement of the richness of commodities, and the commodities of e-commerce have become more and more abundant. A large number of commodities greatly increases the difficulty of fine-grained management. Different commodities have obvious differentiated characteristics, and they have different target positioning and marketing strategies in category management. In order to seek the high-speed growth of enterprises in a market environment with fierce market competition and increasingly abundant products, it is particularly important to manage products in a refined manner. Based on the differentiate...

AI Technical Summary

Problems solved by technology

[0004] The calculation indicators of commodity value in the existing technology are not rich and detailed enough. Generally, only the sales volume and flow indicators of commodities are considered, but there is a strong positive correlation between flow and sales volume: whether it is a single sales volume or traffic index or a comprehensive consideration of traffic The comprehensive index of sales and sales does not consider the relevance and attributes of products, and there is a large degree of positive correlation between traffic and sales, which is not comprehensive enough to judge the value of products; it does not consider the halo effect of products. Many products may have their own The sales data is not outstanding, but it can drive the sales of related products to a large extent, which has a significant halo effect, and its importance cannot be ignored; it does not consider the impact of the price sensitivity of the product itself on the comprehensive value of the product, and the price sensitivity has great influence on the marketing strategy. Big impact, different sales potential, different value

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