Apartment elevator advertisement playing method, device and equipment

A technology for elevator advertising and broadcasting methods, which is applied in advertising, electronic digital data processing, marketing, etc., can solve the problem of low adaptability of advertising placement, and achieve the effect of improving the advertising effect

Active Publication Date: 2019-08-09
XIAMEN UNIV OF TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] In view of this, the purpose of the embodiments of the present invention is to provide a method, device and equipment for playing advertisements in apartment elevators, so as to improve the problem of low adaptability of advertisements in the prior art

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  • Apartment elevator advertisement playing method, device and equipment
  • Apartment elevator advertisement playing method, device and equipment

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Embodiment Construction

[0036] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. The components of the embodiments of the invention generally described and illustrated in the figures herein may be arranged and designed in a variety of different configurations. Accordingly, the following detailed description of the embodiments of the invention provided in the accompanying drawings is not intended to limit the scope of the claimed invention, but merely represents selected embodiments of the invention. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without making creative efforts belong to the protection scope of the present invention.

[0037] It should be noted that like numerals and let...

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Abstract

The embodiment of the invention provides an apartment elevator advertisement playing method, device and equipment, and relates to the technical field of new media, and the method comprises the steps:obtaining a real-time user image and user elevator taking time in an elevator; obtaining feature information in the real-time user image by utilizing an image recognition technology, wherein the feature information comprises a target floor, user personalized information and user behavior characteristics; and matching the corresponding advertisement content according to the elevator riding time and/or the feature information of the user and a preset matching strategy to play. According to the invention, the characteristic information in the real-time user image in the apartment elevator and/orthe elevator taking time of the user are/is acquired to carry out adaptive advertisement putting, so that the attention of audiences and the advertisement putting effect are improved.

Description

technical field [0001] The present invention relates to the field of new media technology, in particular to a method, device and equipment for playing an apartment elevator advertisement. Background technique [0002] Information placement is of great value for promotion and publicity at the commercial level. Especially in the modern era with highly mature informatization, there are many channels and various ways of information dissemination. Successful information delivery often achieves twice the result with half the effort, and is a crucial means of business operation. [0003] Elevator advertising is a new type of multimedia. Apartment elevators have penetrated into people's lives, and elevator advertisements have entered thousands of households. Most users in apartment buildings take regular rides every day. The number of elevator users is small and the time for taking elevators is fixed. Extract feature information. However, the existing apartment elevator advertise...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/2457
CPCG06Q30/0261G06Q30/0271G06Q30/0272G06F16/2457
Inventor 郑峰郑琼琼
Owner XIAMEN UNIV OF TECH
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