Pushing method and system based on big data

A big data and push information technology, applied in the direction of electronic digital data processing, special data processing applications, digital data information retrieval, etc., can solve problems such as inapplicability and poor accuracy

Pending Publication Date: 2019-08-16
重庆忽米网络科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, the existing push methods usually need to first obtain the user's own historical browsing or purchase records, and then analyze the user's own historical browsing or purchase records to obtain the information that should be pushed to the user, alth

Method used

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  • Pushing method and system based on big data
  • Pushing method and system based on big data

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Embodiment approach

[0050] Such as figure 1 As shown, the present invention discloses an implementation of a push method based on big data, including the following steps:

[0051] S1. Obtain the historical records of the target user. If the historical records of the target user are less than the preset number, execute step S2; otherwise, execute S5;

[0052] S2. Obtain the identity information of the target user, and execute S3;

[0053] S3. Generate user category push information based on the target user identity information, and execute S4;

[0054] S4. Push user category push information to the target user;

[0055] S5. Generate user push information based on the target user's historical records, and execute S6;

[0056] S6. Push user push information to the target user.

[0057] In the present invention, if the target user's historical records are greater than the preset number, the user push information is generated according to the traditional push method, which is a prior art and will ...

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PUM

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Abstract

The invention discloses a pushing method based on big data, which comprises the following steps: S1, acquiring historical records of a target user, if the number of the historical records of the target user is smaller than a preset number, executing the step S2, and otherwise, executing the step S5; S2, acquiring identity information of a target user, and executing S3; S3, generating user type push information based on the target user identity information, and executing S4; S4, pushing user type push information to the target user; S5, generating user push information based on the historical record of the target user, and executing S6; and S6, pushing information to the target user. Compared with the prior art, the method has the advantages that under the condition that the historical records of the target users are insufficient, the target users are classified based on the identity information of the target users, so that the corresponding user type push information is generated and pushed. In this way, information pushing can be achieved under the condition that the historical records of the target user are few or no, and the pushing accuracy is guaranteed.

Description

technical field [0001] The invention relates to the technical field of information push, and specifically designs a push method and system based on big data. Background technique [0002] With the rapid development of Internet technology, people are increasingly using the Internet to obtain information. Many websites will intelligently push content that users are interested in based on their browsing behavior, such as shopping websites, news websites, and video browsing websites. [0003] However, the existing push methods usually need to first obtain the user's own historical browsing or purchase records, and then analyze the user's own historical browsing or purchase records to obtain the information that should be pushed to the user, although this method can achieve Personalized push for each user, but this requires more user history as a support to ensure the accuracy of the push. For users with lost history or new users with less history, this push method is more accur...

Claims

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Application Information

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IPC IPC(8): G06F16/9535G06F16/9537
CPCG06F16/9535G06F16/9537
Inventor 巩书凯王巧李宏卢仁谦徐清华沈韬
Owner 重庆忽米网络科技有限公司
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