Resource pushing method and device, electronic equipment and readable storage medium

A technology of resources and target resources, applied in electrical digital data processing, special data processing applications, instruments, etc., can solve the problems of different attractiveness and low resource accuracy, and achieve the effect of improving accuracy and promotion rate

Active Publication Date: 2019-11-19
MIAOZHEN INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, even the same resource may have different attractiveness to the same user at different times and with different

Method used

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  • Resource pushing method and device, electronic equipment and readable storage medium
  • Resource pushing method and device, electronic equipment and readable storage medium
  • Resource pushing method and device, electronic equipment and readable storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0065] figure 1 It is a flow chart of a method for pushing resources provided in Embodiment 1 of the present application. like figure 1 As shown, the resource pushing method provided by the embodiment of the present application includes the following steps:

[0066] S101: Obtain a first user group that matches an attribute of a target resource.

[0067] In a specific implementation, the first user group that matches the attribute of the target resource may be obtained from the monitoring information base, that is, the user group that may be interested in the target resource may be preliminarily obtained. Here, the users in the first user group may be users with tags that match the attributes of the target resource, or users who meet the filtering conditions formulated according to the attributes of the target resource, where the tags of the users are based on the Click on the status of each resource to mark it, such as mother and child labels, beauty labels, age labels, etc...

Embodiment 2

[0103] Based on the same application concept, Embodiment 2 of the present application also provides a resource push device corresponding to the resource push method provided in Embodiment 1. Since the problem-solving principle of the device in the embodiment of the present application is the same as that of the resources in the first embodiment of the present application The push method is similar, so the implementation of the device can refer to the implementation of the method, and the repetition will not be repeated.

[0104] see Figure 2 to Figure 4 as shown, figure 2 It shows one of the functional block diagrams of a resource pushing device provided in Embodiment 2 of the present application, image 3 It shows a functional block diagram of the second determining module in the resource pushing device provided in Embodiment 2 of the present application, Figure 4 Shows the second functional block diagram of a device for pushing resources provided by Embodiment 2 of the ...

Embodiment 3

[0127] Based on the same application idea, see Figure 5 As shown, it is a schematic structural diagram of an electronic device 500 provided in Embodiment 3 of the present application, including: a processor 510, a memory 520 and a bus 530, and the memory 520 stores machine-readable instructions executable by the processor 510 , when the electronic device 500 is running, the processor 510 communicates with the memory 520 through the bus 530, and the machine-readable instructions are executed by the processor 510 as in any one of the first embodiment The steps of the resource push method.

[0128] Specifically, when the machine-readable instructions are executed by the processor 510, the following processing may be performed:

[0129] Obtaining the first user group matching the attribute of the target resource;

[0130] Pushing the target resource to each user in the first user group, and determining a push result corresponding to each user in the first user group after pushi...

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PUM

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Abstract

The invention provides a resource pushing method and device, electronic equipment and a readable storage medium, and relates to the technical field of resource pushing. According to the embodiment ofthe invention, the method comprises the steps: the target resource is pushed to the obtained first user group matched with the attribute of the target resource; the pushing result pushed to the firstuser group can be determined after pushing; and according to a pushing result of the first user group, the click user group which is actually interested in the target resource can be determined from the first user group; further, the monitoring information is sent to users in the monitoring information base; the target user group similar to the historical behavior of the click user group is determined according to the historical behavior of the click user group, i.e., more people interested in the target resource are expanded by clicking the user group, and the target resource is pushed to thetarget user group, so that the pushing accuracy of the target resource can be improved while the pushing spreading rate of the target resource is improved.

Description

technical field [0001] The present application relates to the technical field of resource push, and in particular to a resource push method, device, electronic equipment, and readable storage medium. Background technique [0002] Currently, before a resource is pushed, a target group matching the resource is usually selected for pushing, so as to improve the accuracy of resource pushing. [0003] In the prior art, usually, a user label matching a resource is determined first, and then a group of people with the user label is determined as a target group, wherein the user label is marked according to each user's previous clicks on each resource. However, even the same resource may have different attractiveness to the same user at different times and with different ideas. In the case of users who are not actually interested in resources, the accuracy of resource push is not high. Contents of the invention [0004] In view of this, the purpose of the embodiments of the pres...

Claims

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Application Information

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IPC IPC(8): G06F16/9535
CPCG06F16/9535
Inventor 刘寒冰
Owner MIAOZHEN INFORMATION TECH CO LTD
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