Virtual article delivery method and device, storage medium and electronic device

A technology for virtual items and delivery methods, applied in the computer field, can solve the problems of user churn, low value attributes, and low user retention rate, and achieve the effect of solving low user retention rate, avoiding user churn, and improving user retention rate.

Active Publication Date: 2020-04-03
NETEASE (HANGZHOU) NETWORK CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In the case where the server needs to control the delivery cost of virtual items, the value attribute of the virtual items delivered by the server to the user account at the beginning is usually low, and the virtual items with low value attributes are difficult to make the user account still use the virtual item in the follow-up. Scenes have high relevance, which leads to the loss of users, resulting in low user retention rate
[0003] Aiming at the problem of low user retention rate in the existing technology, no effective solution has been proposed yet

Method used

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  • Virtual article delivery method and device, storage medium and electronic device
  • Virtual article delivery method and device, storage medium and electronic device
  • Virtual article delivery method and device, storage medium and electronic device

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Embodiment Construction

[0018] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present invention will be described in detail below with reference to the accompanying drawings and examples.

[0019] In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiment of the application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiment of the application. Obviously, the described embodiment is only It is an embodiment of a part of the application, but not all of the embodiments. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the scope of protection of this application.

[0020] It should be noted that the terms "first" and "second" in ...

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Abstract

The invention discloses a virtual article delivery method and device, a storage medium and an electronic device. The method comprises the following steps: splitting a virtual article into a pluralityof sub-virtual articles according to a preset rule; acquiring login information and consumption information of a user account corresponding to the user terminal; obtaining behavior data of a target user account whose login information and consumption information satisfy a preset condition in the user account; determining lottery times of the target user account according to the behavior data; andin response to a lottery request of a target user terminal corresponding to the target user account, generating a lottery result according to the specified lottery rule, and returning the lottery result to the target user terminal, the lottery result comprising the sub-virtual articles, and the number of lottery requests being determined by the number of lottery times. According to the invention,the technical effect of improving the user retention rate is achieved.

Description

technical field [0001] The present invention relates to the field of computers, in particular to a method, device, storage medium and electronic device for delivering virtual items. Background technique [0002] Currently, in the application scenario of virtual item delivery, the server will deliver virtual items to the user account corresponding to the user terminal. Usually, it will first obtain the request for obtaining virtual items sent by the user account, and then respond to the request to deliver virtual items to the user account. thing. In the case where the server needs to control the delivery cost of virtual items, the value attribute of the virtual items delivered by the server to the user account at the beginning is usually low, and it is difficult for the user account to continue to use the virtual item where the virtual item is located. Scenes have high relevance, which leads to the loss of users, resulting in a low user retention rate. [0003] Aiming at th...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02A63F13/79
CPCG06Q30/0236G06Q30/0224G06Q30/0213G06Q30/0239A63F13/79
Inventor 张金烨陈志坚贺芳姿何婕
Owner NETEASE (HANGZHOU) NETWORK CO LTD
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