Information pushing method and device, electronic equipment and storage medium

A technology of information push and attribute information, which is applied in data processing and the Internet field, can solve the problems of lack of flexibility, difficult users, and increased visits of pushed information, and achieve the effects of improving user experience, flexible push, and increasing visits

Pending Publication Date: 2020-06-05
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] However, in the process of implementing the present disclosure, the inventors found at least the following problems: the push information for each user is

Method used

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  • Information pushing method and device, electronic equipment and storage medium
  • Information pushing method and device, electronic equipment and storage medium
  • Information pushing method and device, electronic equipment and storage medium

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Embodiment Construction

[0048] The exemplary embodiments of the embodiments of the present disclosure are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present disclosure to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the disclosed embodiments. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

[0049] In the prior art, the push information pushed by the same application software for different users is the same. That is, different user terminals display the same push information pushed by the application software. Among them, the push information displayed on any user terminal can be found in figure 1 1-1 in.

[0050] Throug...

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Abstract

The embodiment of the invention discloses an information pushing method and device, electronic equipment and a storage medium, and relates to the technical field of data processing, the method comprises the steps of: in response to the fact that a user terminal logs in application software, collecting attribute information of a user, wherein the attribute information comprises at least one of a login identifier, an identifier of the user terminal and an identification number of the user terminal; determining the type of the user according to the attribute information and a pre-stored historical access record, wherein the types of the users comprise a first-time new user, a time period new user and an old user; and generating and pushing push information corresponding to the type of the user. According to the method, the types of the users are determined according to the attribute information, namely, the different users are distinguished, so that the related push information is generated and pushed on the basis of the characteristics (namely, the types of the users) of the different users, flexible push of the push information is achieved, and the technical effect of increasing thepage view of the application software by arousing the interests of the users is achieved.

Description

technical field [0001] The embodiments of the present disclosure relate to the technical field of the Internet, specifically to the technical field of data processing, and in particular to an information push method and device, electronic equipment, and a storage medium. Background technique [0002] With the continuous development of Internet technology, more and more network products appear, such as application software (Application, APP). For an APP, the number of visits directly affects the value of the APP. [0003] In the existing technology, in order to increase the number of APP visits, push information corresponding to the APP can be generated and sent to the user. The push information can include preferential information and APP content, so that the user can learn about the After pushing the information, visit the APP, etc. [0004] However, in the process of implementing the present disclosure, the inventors found at least the following problems: the push inform...

Claims

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Application Information

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IPC IPC(8): G06F16/9535
CPCG06F16/9535
Inventor 王全想杜英豪
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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