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Application method and system of AB test in OTT TV, and storage medium

An application method and technology of test data, applied in image communication, selective content distribution, electrical components, etc., can solve problems such as deviation of recommendation results, and achieve the effect of improving accuracy

Active Publication Date: 2020-08-18
SHENZHEN COOCAA NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0007] Based on this, it is necessary to address the above technical problems and provide an application method, system and storage medium for AB testing in OTT TV. The problem of large deviations

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  • Application method and system of AB test in OTT TV, and storage medium
  • Application method and system of AB test in OTT TV, and storage medium

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Embodiment Construction

[0025] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0026] The present invention provides a kind of application method of AB test in OTT TV, and it comprises steps:

[0027] S100. Formulate at least two recommended strategies, perform an AB test of the formulated recommended strategies, and collect test data.

[0028] AB testing is to make two (A / B) or multiple (A / B / n) versions for the Web or App interface or process, and in the same time dimension, let visitor groups with the same composition (similar) visit randomly For these versions, the user experience data and business data of each group are collected, and finally the best version is analyzed...

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Abstract

The invention relates to an application method and system of an AB test in an OTT TV, and a storage medium. The application method of the AB test in the OTT TV comprises the steps: formulating at least two recommendation strategies, carrying out a AB test of the formulated recommendation strategies, and collecting test data; carrying out data cleaning on the collected test data; and setting at least two group conditions according to the number of the recommendation strategies, and recommending contents to the televisions corresponding to the two user groups according to the cleaned test data and the two different recommendation strategies. According to the application method, data acquisition and group condition setting are carried out by utilizing the characteristics of AB test, and thendifferent contents are recommended to different user groups according to the acquired data, so that the accuracy of content putting is improved, and the problem of relatively large deviation of a recommendation result due to the fact that all users adopt the same television content recommendation strategy in the prior art is solved.

Description

technical field [0001] The present invention relates to the application technical field of AB test, in particular to an application method, system and storage medium of AB test in OTT TV. Background technique [0002] OTT TV is the abbreviation of "Over The Top TV", which refers to video services based on the open Internet. The terminals can be TVs, computers, set-top boxes, PADs, smart phones, etc. It means providing services on the network, emphasizing the independence of services from physical networks. Video programs transmitted through the Internet, such as the content of platforms such as PPS and UUSEE, are transmitted to display screens (including TVs). From the perspective of consumers, OTT TV is Internet TV, which meets the needs of consumers and is a full-featured Internet TV that integrates interactive TV functions. [0003] Existing OTT TV programs and other related content have a variety of recommendation methods, such as a TV program recommendation method, in...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/466H04N21/442H04N21/45H04N21/25H04N21/258
CPCH04N21/4668H04N21/4667H04N21/44222H04N21/4508H04N21/4532H04N21/252H04N21/25891
Inventor 徐燕峰
Owner SHENZHEN COOCAA NETWORK TECH CO LTD
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