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Precision marketing method and device suitable for enterprise users

A precision marketing and user technology, applied in marketing, market forecasting, etc., can solve problems such as inability to cover data directions, inapplicability to enterprise-level users, etc.

Pending Publication Date: 2020-10-20
BEIJING GUODIANTONG NETWORK TECH CO LTD +1
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AI Technical Summary

Problems solved by technology

[0003] However, the existing technologies are mostly aimed at the behavioral data of Internet consumption and preferences of natural users for precise marketing, which is not suitable for enterprise-level users, especially for the precise marketing of supply chain finance. Due to the unique business process, it is urgent to adapt precision marketing recommendation method
Moreover, the original Internet marketing model divides users into 3 categories and 6 partitions through the analysis of data in one aspect and three dimensions, which cannot cover all the data directions involved in the precision marketing of supply chain finance.

Method used

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  • Precision marketing method and device suitable for enterprise users
  • Precision marketing method and device suitable for enterprise users
  • Precision marketing method and device suitable for enterprise users

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Embodiment Construction

[0036] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be described in further detail below in conjunction with specific embodiments and with reference to the accompanying drawings.

[0037] It should be noted that, unless otherwise defined, the technical terms or scientific terms used in the embodiments of the present invention shall have the usual meanings understood by those skilled in the art to which the present disclosure belongs. "First", "second" and similar words used in the present disclosure do not indicate any order, quantity or importance, but are only used to distinguish different components. "Comprising" or "comprising" and similar words mean that the elements or items appearing before the word include the elements or items listed after the word and their equivalents, without excluding other elements or items. Words such as "connected" or "connected" are not limited to physical or mechan...

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Abstract

The invention discloses a precision marketing method and device suitable for enterprise users. The method comprises the steps of obtaining evaluation values of a bid winning time interval, a bid winning number frequency characteristic, a bid winning amount frequency characteristic, an order time interval, an order number frequency characteristic and an order amount frequency characteristic of eachenterprise user through an RFM model; for each enterprise user, comparing each evaluation value of the enterprise user with six set thresholds separately, and mapping each evaluation value into binary 0 or 1 according to a comparison result to obtain a partition code of the enterprise user; and partitioning the enterprise user according to the number of 1 in the partition code, and carrying out precision marketing on the enterprise user according to a precision marketing strategy corresponding to a partition result. The method and the system can be applied to precision marketing of enterpriseusers.

Description

technical field [0001] The invention relates to the technical field of precision marketing, in particular to a precision marketing method and device suitable for enterprise users. Background technique [0002] Most of the existing precision marketing recommendation technologies are applicable to Internet marketing, mainly through the analysis of data generated by natural person users on the Internet for consumption, browsing, etc., to obtain user behavior preferences, operations, and other information; [0003] However, the existing technologies are mostly aimed at the behavioral data of Internet consumption and preferences of natural users for precise marketing, which is not suitable for enterprise-level users, especially for the precise marketing of supply chain finance. Due to the unique business process, it is urgent to adapt precise marketing recommendation method. Moreover, the original Internet marketing model divides users into 3 categories and 6 partitions through ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0204
Inventor 郭敬林何清素王一梦郝赫刘远郭忻跃赵园园杜晔
Owner BEIJING GUODIANTONG NETWORK TECH CO LTD
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