User behavior analysis system

Abstract

The invention discloses a user behavior analysis system. The system comprises a user behavior data acquisition module, a behavior information summarizing and storing module, a background server, a user behavior data analyzing and processing module, a smart home and a user mobile terminal, wherein the user behavior data acquisition module is electrically connected with the behavior information summarizing and storing module, and the output end of the behavior information summarizing and storing module is electrically connected with the input end of a background server. According to the invention, the user behavior data acquisition module is used for acquiring related information of smart home user behaviors; the invention includes summarizing to form massive user behavior data; analyzing the user behavior data; finding out the state requirement of the user on the smart home equipment; judging the group composition and respective hobbies of the users, adjusting the smart home to the userhabit state, and constructing the smart home user behavior analysis system; customize scientific and reasonable behavior planning are realized according to the daily living habits of individual users, and the invention has reasonable design and good market promotion value.

Description

technical field [0001] The invention relates to the technical field of user behavior analysis systems, in particular to a user behavior analysis system. Background technique [0002] User behavior is composed of the simplest five elements, which we can simply record as 3W2H: time, place, character, interaction and interactive content. The concept of "event" is a basic unit in user behavior analysis. User behavior They can all be regarded as different events. For example, a user search is an event, at what time, on what platform, which ID, what is the search, and what is the search content. The above series of behaviors constitute a complete The event is also a definition of user behavior. We can define tens of thousands of such events in the website or APP. With the development of Internet of Things technology, big data computing, sensor technology and other technologies, as a Under the embodiment of the Internet of Things, the analysis of user behavior is closer to human l...

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Problems solved by technology

[0003] However, at present, the smart home cannot reflect its "intelligence" very well, the prediction of user behavior is not accurate enough, and it is impossible to formulate a scientific and reasonable life plan for the user based on the specific situation of the user, which also limits the smart home to a certain extent. Development, the analysis of user behavior is not specific enough, which is not conducive to the effective analysis of user behavior. At the same time, enterprises face a huge Internet user group and a wide variety of user needs. Targeted marketing has become a must to improve marketing efficiency, improve marketing effects, and achieve marketing success. In order to effectively implement targeted marketing, it is necessary to obtain the range of target users first. Therefore, a user behavior analysis system is proposed to solve the above problems

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