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Product recommendation method and device, electronic equipment and computer readable storage medium

A recommendation method and product technology, applied in the field of data processing, can solve problems such as inaccurate recommendation results, poor user experience, and inability to obtain scoring effects, etc., to achieve the effects of improving user experience, improving precision and accuracy, and accurate scoring

Pending Publication Date: 2021-02-19
CHINA CITIC BANK
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the inventors of the present application found in the specific implementation process that the scoring calculation method of the collaborative filtering recommendation method cannot obtain better scoring effects in different application scenarios, resulting in inaccurate recommendation results and poor user experience

Method used

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  • Product recommendation method and device, electronic equipment and computer readable storage medium
  • Product recommendation method and device, electronic equipment and computer readable storage medium
  • Product recommendation method and device, electronic equipment and computer readable storage medium

Examples

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Embodiment Construction

[0056] Embodiments of the present application are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals denote the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present application, and are not construed as limiting the present application.

[0057] Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the word "comprising" used in the specification of the present application refers to the presence of the features, integers, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more other features, Integers, steps, operations, elements, components, and / or groups thereof. It will be under...

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Abstract

The embodiment of the invention relates to the technical field of data processing, and discloses a product recommendation method and device, electronic equipment and a computer readable storage medium, and the product recommendation method comprises the steps: constructing a first score recommendation matrix between a user and at least one to-be-recommended financial product according to the related information of the user based on a collaborative filtering method algorithm, wherein the related information comprises personal basic information, scores of financial products and historical purchase information of the financial products; then, based on a low-rank matrix decomposition algorithm, constructing a second score recommendation matrix of the user and each financial product according to a purchase relationship between the user and each financial product; and then, calculating the score of each to-be-recommended financial product according to the first score recommendation matrix and the second score recommendation matrix, and recommending the corresponding to-be-recommended financial product to the user according to the scores. According to the method, the user characteristicsand the product characteristics are fully considered, and the financial product recommendation precision and accuracy are greatly improved.

Description

technical field [0001] The embodiments of the present application relate to the technical field of data processing, and specifically, the present application relates to a product recommendation method, device, electronic equipment, and computer-readable storage medium. Background technique [0002] With the rapid development of the Internet and information technology, various business fields are becoming increasingly electronic. For example, in the field of financial management business, it is possible to purchase financial products online, sell financial products online, and recommend financial products online. Among them, personalized recommendation of wealth management products can be made for users based on user data. Usually, in the process of personalized recommendation of wealth management products, it is necessary to provide users with wealth management products that they may be interested in according to the user's historical preferences and user historical data. ...

Claims

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Application Information

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IPC IPC(8): G06Q30/06G06Q40/06G06K9/62G06F16/9536
CPCG06Q30/0631G06Q40/06G06F16/9536G06F18/22
Inventor 刮婷
Owner CHINA CITIC BANK
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