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Service information pushing method and device, electronic equipment and readable medium

A technology of business information and games, applied in the field of games, can solve problems such as inability to reach players in real time, and achieve the effect of improving effectiveness and real-time performance

Pending Publication Date: 2021-11-23
NETEASE (HANGZHOU) NETWORK CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The embodiment of the present invention provides a method, device, electronic device, and computer-readable storage medium for pushing business information, so as to solve or partially solve the problem in related technologies that players cannot be effectively reached in real time

Method used

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  • Service information pushing method and device, electronic equipment and readable medium
  • Service information pushing method and device, electronic equipment and readable medium
  • Service information pushing method and device, electronic equipment and readable medium

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Embodiment Construction

[0092] In order to make the above objects, features and advantages of the present invention more comprehensible, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0093] As an example, in order to effectively play the life cycle value of players in the game, in the operation of game players, there are many scenarios that need to reach players in order to maintain long-term contact with players, such as platform drainage, game maintenance, Event promotion, player churn recall, etc. With the continuous development of the business, the requirements for real-time reach are getting higher and higher, and there are more and more business scenarios that need to reach players in real time, such as online birthday greetings, real-time push of upgrades, real-time congratulations on sworn brothers, and speech detection, etc. Wait.

[0094] Wherein, in related technologies, by detecting the player's b...

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PUM

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Abstract

The embodiment of the invention provides a service information pushing method and device, electronic equipment and a readable medium, and the method comprises the steps: obtaining a game behavior log and a game login log, wherein the game behavior log comprises game behaviors, and the game login log comprises the corresponding relation between player character identification and player account identification; and determining initial player information matched with a preset game strategy according to the game behavior, then processing the initial player information according to the corresponding relationship, generating target player information, obtaining service information for the target player information, and pushing the service information to a target player corresponding to the target player information. Under the condition that real-time reaching is guaranteed, the requirements of corresponding channel reaching (such as reaching through account information and the like) are met, and the effectiveness and the real-time performance of user reaching are improved.

Description

technical field [0001] The present invention relates to the technical field of games, in particular to a method for pushing business information, a device for pushing business information, an electronic device, and a computer-readable medium. Background technique [0002] With the development of game technology, games have become an important form of entertainment in people's daily life. In order to effectively play the life cycle value of users in the game, there are many scenarios in the operation of game users that need to reach users in order to maintain long-term contact with users, for example, platform drainage, game maintenance, event promotion, user loss recalls and more. Moreover, with the continuous development of the game business, the timeliness requirements for user access are getting higher and higher, and there are more and more business scenarios that require real-time access to players, such as online birthday wishes, real-time push for upgrades, and real-...

Claims

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Application Information

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IPC IPC(8): A63F13/79A63F13/795A63F13/798A63F13/822
CPCA63F13/79A63F13/795A63F13/798A63F13/822
Inventor 陈新河何家荣曹鼎
Owner NETEASE (HANGZHOU) NETWORK CO LTD
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