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Search advertisement sorting method and device

A sorting method, a technology for searching advertisements, applied in the Internet field, can solve problems such as inaccurate advertising sorting methods, and achieve the effect of solving inaccurate sorting methods, accurate similarity, and accurate ranking order

Pending Publication Date: 2022-05-06
MICRO DREAM TECHTRONIC NETWORK TECH CHINACO
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The embodiment of the present application provides a method and device for sorting search advertisements to solve the problem that the existing sorting methods for advertisements are not accurate enough

Method used

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  • Search advertisement sorting method and device
  • Search advertisement sorting method and device

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Embodiment Construction

[0028] In order to make the purpose, technical solution and advantages of the present application clearer, the technical solution of the present application will be clearly and completely described below in conjunction with specific embodiments of the present application and corresponding drawings. Apparently, the described embodiments are only some of the embodiments of the present application, rather than all the embodiments. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the scope of protection of this application.

[0029] The terms "first", "second" and the like in the specification and claims of the present application are used to distinguish similar objects, and are not used to describe a specific sequence or sequence. It should be understood that the terms so used are interchangeable under appropriate circumstances such that the embodiments of the application...

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Abstract

The invention discloses a sorting method and device for search advertisements. The method comprises the steps of obtaining a first target vector for a target advertisement, wherein the first target vector is obtained based on a plurality of vectors representing different dimension semantics of the target advertisement; obtaining a second target vector for target search content, the second target vector being obtained based on a plurality of vectors representing different dimension semantics of the target search content, and each dimension representing the target advertisement being consistent with each dimension representing the target search content; determining the similarity between the second target vector and the first target vector; and based on the similarity, determining an arrangement sequence of the target advertisements.

Description

technical field [0001] The present application relates to the technical field of the Internet, in particular to a method and device for sorting search advertisements. Background technique [0002] With the development of Internet technology, search advertisement has always played a pivotal role in Internet commercial advertisement recommendation. The search advertisement mainly performs audience orientation by analyzing the user's search content, that is, the user inputs the corresponding search content, and the server provides the corresponding advertisement by analyzing the information in the current search content. [0003] In the process of recommending search advertisements, it is generally necessary to first determine the sequence of search advertisements, and then recommend search advertisements based on the sequence of search advertisements. [0004] However, the way related technologies determine the ranking order of search advertisements is often not accurate enou...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/332G06F40/30G06N3/04
CPCG06Q30/0277G06F16/332G06F40/30G06N3/045
Inventor 肖路
Owner MICRO DREAM TECHTRONIC NETWORK TECH CHINACO
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