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User group identification method and device, electronic equipment and storage medium

A technology of user groups and identification methods, applied in electrical components, data processing applications, electrical digital data processing, etc., can solve problems such as low marketing success rate, difficulty in accurately judging whether users have purchase intentions, and low user experience. To achieve the effect of improving accuracy

Pending Publication Date: 2022-05-17
SHANGHAI PATEO ELECTRONIC EQUIPMENT MANUFACTURING CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, this online sales model is mainly based on manual experience, it is difficult to accurately determine whether the user has purchase intention, the marketing success rate is low, and the user experience is low

Method used

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  • User group identification method and device, electronic equipment and storage medium
  • User group identification method and device, electronic equipment and storage medium
  • User group identification method and device, electronic equipment and storage medium

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Embodiment Construction

[0059] The following will clearly and completely describe the technical solutions in the embodiments of the present application with reference to the drawings in the embodiments of the present application. Obviously, the described embodiments are part of the embodiments of the present application, not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of this application.

[0060] The terms "first", "second", "third" and "fourth" in the specification and claims of the present application and the drawings are used to distinguish different objects, rather than to describe a specific order . Furthermore, the terms "include" and "have", as well as any variations thereof, are intended to cover a non-exclusive inclusion. For example, a process, method, system, product or device comprising a series of steps or units is not limited to the listed ste...

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Abstract

The embodiment of the invention discloses a user group identification method and device, electronic equipment and a storage medium. The method comprises the steps of obtaining first online data of each user in a plurality of users, wherein the first online data comprises the page number of target webpages browsed by each user and the browsing duration of the target webpages; determining a first target user in the plurality of users according to the page number of target webpages browsed by each user and the browsing duration of the target webpages; and adding the first target user to a first database, and taking the first target user as a target user. According to the embodiment of the invention, the accuracy of online marketing can be improved.

Description

technical field [0001] The present application relates to the technical field of marketing, and specifically relates to a user group identification method, device, electronic equipment and storage medium. Background technique [0002] With the development of information technology, online marketing has become one of the important means for major businesses to promote their brands and promote sales. In recent years, with the rapid development of big data technology and applications, the operation mode of online marketing has undergone profound changes, from budget allocation to delivery adjustment, to post-marketing effect evaluation. One of the important influences of big data on online marketing is that it can integrate data from multiple sources, integrate and analyze users' big data, and accurately analyze users' natural attributes, hobbies, purchasing power, and consumption intentions in the form of portraits. description, and based on this, accurate insight into users ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06Q30/06H04L67/02
CPCG06F16/9535H04L67/02G06Q30/0601
Inventor 李欣宇林芸茹
Owner SHANGHAI PATEO ELECTRONIC EQUIPMENT MANUFACTURING CO LTD
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