Advertising, compensation and service host apparatus, method and system
a host apparatus and advertising technology, applied in the field of computer network advertising, can solve the problems of difficult for advertisers to focus their advertisements to virtual “communities” or grouped consumers, and many of the advantages of on-line advertising are lost, so as to achieve the effect of reducing costs and focusing advertisements more effectively
Inactive Publication Date: 2006-03-23
WK NETWORKS
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- Summary
- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Benefits of technology
"The present invention is a networked advertising system that pools advertising revenue and distributes it to content providers based on their impression ratio. The content providers can categorize their content and label it with various tags, which clients can access through the global content center. The revenue pool is collected from various advertisers and the amounts distributed to each content provider are predetermined based on the impressions count for their content. The invention also incorporates the use of functional advertising content and a functional host to effectuate the advertising model. This allows content providers to become revenue-producing entities and clients to access content for free or at reduced cost. Advertisers can also target their desired audience more effectively through the functional host."
Problems solved by technology
Since a majority of advertisements on the WWW today are not dynamic, many of the advantages of on-line advertising are lost.
Non-dynamic systems do not allow advertisements to be focused to particular types of clients with particular interests.
While advertisers may reach clients through individual web sites, it is very difficult for advertisers to focus their advertisements to virtual “communities” or grouped consumers.
Under the present advertising models and systems, there does not exist a way to efficiently link clients with content providers, while targeting advertisements to those clients.
Furthermore, under existing models and systems, the compensation systems that are implemented do not work to provide readily accessible sources of revenue to content providers on the WWW.
Furthermore, the use of trusted agents, or “hosts”, has been limited to date.
While hosts have been used for purchasing / accounting and WWW navigation, they have not been utilized to efficiently deliver advertisements and information to clients accessing provider content.
Method used
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[0027]FIG. 1 discloses an embodiment of the system through which a client 1 communicates through a network 3 to reach a Global Content Center (GCC) 5, that is housed in a content server site 4. An advertising server site 2 is also incorporated into the system. The content server site 4 and the advertising server site 2 may be housed either in a single server, or may be on multiple servers. In FIG. 1, the client 1 consists of a user-operable processor or computer, PDA, etc. that has some type of connection to a computer network. Preferably, the computer network supports Transmission Control Protocol / Internet Protocol (TCP / IP). The client 1 would also have means to connect to the network (modem, DSL, ISDN, etc.) as well as means to view and communicate with the content that is being provided. While only one client is shown in FIG. 1, it is understood that the same principles described below apply to multitudes of clients that are connected to the network 3.
[0028] The GCC 5 is a site ...
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A system and method for providing advertising sponsorship for content providers is described. The sponsorship derives revenue from a pool of revenue that is collected from participating sponsors. A functional host system containing a sponsor is served to a client for the duration of the client session. The host system tracks client impressions associated with a content provider's content during client browsing. When all of the impressions are collected and attributed to the respective content providers, a compensation value is distributed to each content provider. The value is determined by dividing the revenue pool by the number of impressions attributed to the content provider. The functional host further provides a host redemption system that allows clients to further utilize the hosts in trades, swaps, or barters.
Description
[0001] This application is a divisional application of U.S. patent application Ser. No. 09 / 598,458 filed on Jun. 22, 2000.FIELD OF THE INVENTION [0002] The present invention relates to advertising on a computer network. More specifically, the invention relates to a host delivery system for providing advertising content, as well as session specific advertising, promotion, and sponsorship messages and services on the World Wide Web (WWW) through the use of a functional host. The invention further provides a method and system for distributing sponsorship revenue among network content providers. BACKGROUND OF THE INVENTION [0003] Advertising has quickly become a predominant aspect within computer networks (e.g., Intranets, the Internet) and the WWW. The nature of computer networks has created an environment where computer users (i.e. “clients”) can readily access corporate, product, service, public relation and other types of marketing and / or promotional content. Conventionally known as...
Claims
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IPC IPC(8): G06Q30/00G06Q30/02
CPCG06Q30/02G06Q30/0247G06Q30/0277G06Q30/0273G06Q30/0269
InventorHAMOR, ALAN B.HELTON, MIKE D.
OwnerWK NETWORKS