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Ad blocking page display method and device

a page display and blocker technology, applied in the field of communication, can solve the problems of affecting the user's experience of webpage browsing, slowing down the page display speed of the browser, generating additional traffic, etc., and achieves the effect of accelerating the display speed of the target page, slowing down the page display speed, and generating additional traffi

Active Publication Date: 2017-06-01
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0003]The present invention provides a page display method and device to solve at least the problem in the related art that loading the advertisements in the target page not only slows down the page the page display speed but also generates additional traffic.
[0021]According to the method of the present invention, the page display rules can be preset and downloaded from the server to the browser of the mobile terminal. In the target page text, the predetermined tag string is used to invoke the preset page display rules. When the page parser parses the predetermined tag string, the page display rule corresponding to the predetermined tag string is used to display the target page and filter out unnecessary page elements such as advertisements on the target page. This process solves the problem in the related art that loading the advertisements on the target page not only slows down the page display speed but also generates additional traffic, accelerates the display speed of the target page, saves traffic, and improves user experience.

Problems solved by technology

As shown in FIG. 1 and FIG. 2, the loading of these advertisements not only slows down the page display but also generates additional traffic.
Although the ad filtering function helps users to get rid of ads and to save traffic, it also slows down the page loading speed of browsers and affects the user's experience of webpage browsing.

Method used

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  • Ad blocking page display method and device
  • Ad blocking page display method and device
  • Ad blocking page display method and device

Examples

Experimental program
Comparison scheme
Effect test

example two (

[0043specific CSS rule): sina.com.cn##.topAD

[0044]This rule refers to that for the pages with sin.com.cn domain name, the nodes with class attribute topAD need to be hidden away. This is a specific rule.

example three (

[0045specific pages unaffected CSS rule): ˜earlyamerica.com##.topads

[0046]This rule refers to that excluding the pages with earlyamerica.com domain name, the nodes with class attribute topads need to be hidden away. This is a semi-specific rule.

[0047]Example Four (blacklist rule): ∥nsclick.baidu.com̂

[0048]This rule refers to a standard regular expression. All strings that match the regular expression are considered as satisfying this rule. For example, the image www.nsclick.baidu.com / img2.gif is filtered out.

example five (

[0049whitelist rule): @@baidu.com / postjs$domain=tieba.baidu.com

[0050]This rule refers to that the website elements under domain name tieba.baidu.com are not filtered out even if they satisfy the regular expression baidu.com / post.js.

[0051]It should be noted that, in addition to the above page display rules, some other rules can also be defined. For example: whether the primary domain name and the domain name requesting resources are identical can be used to determine whether the resource request belongs to a third party, details of which are not described here.

[0052]In a preferred embodiment, a local rule file is placed inside the installation package, including the initial ad filtering rules. When the program starts, two parameters (adblock_del_rule and adblock_add_rule), representing local rule deletion and local rule addition, respectively, are downloaded from the server. The value of each parameter consists of a string of rules separated by “!”. During the initialization of the b...

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PUM

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Abstract

The present invention discloses a page display method and device. The method comprises: in response to a click operation on a browser by a user, updating, by the browser, a current page display rule according to parameters downloaded from a server corresponding to the browser, and classifying and parsing the updated display rule; receiving, by the browser, a text from a target page, wherein the text contains a tag string used for displaying the target page; when the browser parses a predetermined tag string in the tag strings, invoking, by the browser, the classified and parsed page display rule corresponding to the predetermined tag string to display the page. The technical solution according to the present invention accelerates the display speed of a target page, thus saving network traffic and improving the user experience.

Description

FIELD OF THE INVENTION[0001]The present invention generally relates to the field of communication and, more particularly, to a method and device to display pages.BACKGROUND[0002]Currently, when using a mobile terminal to browse a page, usually a large number of advertisements appear on the page. FIG. 1 is a schematic diagram of the page display of the Tianya Club home page according to the related art. FIG. 2 is a schematic diagram of the page display of the Sina home page according to the related art. As shown in FIG. 1 and FIG. 2, the loading of these advertisements not only slows down the page display but also generates additional traffic. The ad filtering function of browsers filters advertisements and saves traffic. For example, Firefox browser's ADBlock plug-in is available on mobile terminal to filter advertisements. Adblock intercepts HTTP requests according to the source addresses of the contents and is capable of filtering iframe, script and flash. It can also be used to a...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): G06F17/22G06F17/27G06F40/143
CPCG06F17/2705G06F17/227G06Q30/0277G06F16/9577G06F16/95G06F40/154G06F40/221G06Q30/02G06F40/143G06F16/00G06F40/205G06F40/106G06F40/103G06F40/117
Inventor LIANG, JIELUO, WENPING
Owner ALIBABA GRP HLDG LTD
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