The present invention discloses a page display method and device. The method comprises: in response to a click operation on a browser by a user, updating, by the browser, a current page display rule according to parameters downloaded from a server corresponding to the browser, and classifying and parsing the updated display rule; receiving, by the browser, a text from a target page, wherein the text contains a tag string used for displaying the target page; when the browser parses a predetermined tag string in the tag strings, invoking, by the browser, the classified and parsed page display rule corresponding to the predetermined tag string to display the page. The technical solution according to the present invention accelerates the display speed of a target page, thus saving network traffic and improving the user experience.