System and method for circumventing advertisement blockers

Abstract

A system and method to circumvent advertisement blockers using a proxy server is disclosed. The method describes loading, in response to a request from a user device browser to a website, an ad-detection element from a proxy server to the publisher server; detecting, utilizing the loaded ad-detection element from the proxy server, whether the web site is running the advertisement blocker; if an advertisement blocker is detected, receiving a modal request at the proxy server from the publishing server; outputting, from the proxy server, a modal parameter request to an ad management server for modal configuration parameters; returning, based on the modal parameter request, an ad unit response from the ad management server having the configuration parameters; generating a modal using the proxy server; sending the modal to the user device browser for consumption by the user; and modifying an interface parameter in the user device browser to o display the modal with the ad unit contained therein. A system to circumvent advertisement blockers is also described herein.

Description

FIELD OF THE INVENTION[0001]The present disclosure relates to marketing and advertising systems and methods. More particularly, the invention relates to a system and method to detect ad-blocking, and if detected, construct a modal with third party advertising content using a proxy server.BACKGROUND OF THE INVENTION[0002]Publisher websites such as newspaper web pages, television station web pages, web log web pages, magazine web pages, social networking web pages, microblogging web pages, and other internet-based online publishing sources may generate significant income using advertising content. In fact, in the last twenty-five years, publishers have been forced to move toward generating almost all of their revenue from third party web-based advertising. Publishers use revenue from advertising to help support their business, and thus to reduce or eliminate the cost to their customers (or audience members). Some publisher's existence depends upon the income generated from the display...

AI Technical Summary

Benefits of technology

[0015]The system provides an experience that is more natural and native without the issues associated with sponsored ads.

[0016]The system obviates the publishers' fears over displaying ads to users because user has directly opted in, and thus may ultimately open up more net inventory and increase engagement rates even further

[0017]The system and method allow the user to select a convenient method to display an advertisement while accessing the webpage and increase the revenue of the publishers.

Problems solved by technology

The advent of web-based banner ads in the mid 1990's disrupted the entire industry.

Today, many publishers rely on native advertising for spoon-feed content because it is more normalized and user friendly, but even then, publishers do not recognize the revenue or impressions they need to succeed.

Further, publishers are not able to monetize their content without advertisers, and as such, different methods have been developed to simply bypass these Ad blockers.

However, these existing solutions have drawbacks, and as such, there is a need for a system and method to automatically, effectively, and efficiently provide advertising to consumer from third party advertisers on a publisher's webpage.

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