Video advertisement blocking method, device and browser

A technology of video advertisement and blocking device, which is applied in the browser field to achieve the effect of flexibly responding to changes and quickly blocking advertisements

CN105100904AInactive Publication Date: 2015-11-25SHENZHEN QVOD TECH
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Publication Date
2015-11-25
Estimated Expiration
Not applicable · inactive patent

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Abstract

The invention relates to a video advertisement blocking method, device and browser. The video advertisement blocking method includes a step 1 of blocking a video loading request sent by a browser in local; a step 2 of judging whether the content requested in the video loading request is advertisement or not according to an updatable advertisement filtering rule stored in local; a step 3 of filtering the video loading request if the requested content is an advertisement and returning the video loading request to the browser so as to acquire the video content required to load if the requested content is not an advertisement. According to the invention, advertisement blocking is realized locally and no agent is needed. Advertisement filtering rules can be updated synchronously through local setting. The video loading request initiated by the browser can be sent to the local for automatic judgment and filtration. Therefore, advertisements can be blocked quickly and watching experience of users can be improved.
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Description

technical field

[0001] The present invention relates to browser technology, more specifically, to a video advertisement blocking method, device and browser. Background technique

[0002] With the rapid increase of embedded advertisements on various video websites, from 30s to 50s to 75s, longer advertisements have little impact on users who are willing to watch advertisements, and the experience is very bad for users who are eager to watch movies. Therefore, from browser developers to browser plug-in developers, they are trying to block unnecessary video ads to improve user experience, such as Bloxy, video acceleration of the browser, and other browser ad blocking plug-ins.

[0003] Umbrella is a compact anti-advertising software that can fully filter video pre-roll ads, pop-up ads and page banner ads. The Umbrella video ad blocking solution is based on a proxy server, such as figure 1 As shown, all HTTP requests sent by the browser 10 will be forwarded through the proxy s...

Examples

Embodiment Construction

[0035] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0036] The present invention proposes a video advertisement interception scheme, which intercepts the video loading HTTP request in the browser kernel, and removes the video advertisement request according to the regularly updated advertisement filtering rules provided locally, so that the video advertisement interception can be quickly realized, and the user can watch the video instead. experience. figure 2 A schematic diagram showing a video advertisement blocking solution according to an embodiment of the present invention. Such as figure 2 As shown, the present invention sets the video adve...