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Method for implementing e-trading based on interactive network television and electronic commerce system thereof

A network TV and electronic transaction technology, applied in the transmission system, analog confidentiality/charging system, business, etc., can solve problems such as flexibility, poor interaction, uncontrollability, and potential safety hazards, and achieve the goal of enhancing publicity and realizing real-time Effect

Inactive Publication Date: 2007-08-15
ZTE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

This method has poor flexibility and interactivity, and users can only passively watch TV content, and cannot control the content of the product they are interested in and the transaction process in real time during the whole process, and there are certain security risks

Method used

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  • Method for implementing e-trading based on interactive network television and electronic commerce system thereof
  • Method for implementing e-trading based on interactive network television and electronic commerce system thereof
  • Method for implementing e-trading based on interactive network television and electronic commerce system thereof

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Embodiment Construction

[0053] In view of the defects of traditional online shopping and the advantages of the IPTV system, the purpose of the present invention is to provide a safe electronic transaction method for IPTV users. The method treats terminal users and service providers (SPs) fairly, and provides protection for users to conduct electronic transactions safely through IPTV.

[0054] Below in conjunction with accompanying drawing, the implementation of technical scheme is described in further detail:

[0055] As shown in Fig. 1, it is the architecture diagram of the e-commerce system of the present invention, and the system includes: STB, exhibition hall (LayOutHall) server, IPTV value-added service management system (AMS), network service (Web Service) server and IPTV Application service interface machine.

[0056] The STB, located on the user side, is a terminal device for receiving IPTV services, and is used to access the LayOutHall server on the network side through the External Gateway...

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Abstract

This invention provides one method and electrical commercial system based on interacting internet television for electron trade, which comprises the following steps: user side top box visits network side layout hall servo to user; user selects order product and STB sends order of the product require information to the servo; the servo sends the order product information to the network business web service servo; the servo generates order according to the user order product.

Description

technical field [0001] The invention relates to the application field of an interactive network television (IPTV), in particular to a method for realizing electronic transactions based on the interactive network television (IPTV) and an e-commerce system. Background technique [0002] The IPTV system is an emerging multimedia interactive system based on broadband network technology. It uses broadband IP network technology and uses "TV + set-top box (STB)" as the main terminal equipment to provide users with an interactive TV system through multimedia network equipment. Broadband value-added services for experience and multimedia services. The birth of the IPTV system is the inheritance and development of traditional TV services. In addition to the basic IPTV services of audio and video live broadcast on demand, various value-added services such as interactive games and e-commerce are also presented to users through TV. [0003] The overall structure of the IPTV system is di...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00H04N7/16H04L12/16H04L29/06
Inventor 仵建宁孙捷张翼
Owner ZTE CORP
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