Control method for media playing

Abstract

The invention relates to a control method for media playing, which comprises the following steps: sensing mechanisms are arranged around a media player; when the sensing mechanisms sense the specific action of the audience, a control signal is sent to a control mechanism of the media player, and the control mechanism acquires the corresponding advertisement which is prestored in a memory of the media player and plays the advertisement according to the condition of the signal, wherein the control signal is sent from a sensor on a human sensing mechanism, a scanning and recognizing device, a currency detector or equipment for storing goods. By adopting the technical scheme, the control method for media playing can be used for deciding the playing condition of the advertisement according to the attention degree of the audience, thus the humanization idea is enhanced, the audience is easy to accept, and advertisers can accurately determine target customers for the advertisement. Meanwhile, the playing times of the advertisement in the target customers can be accurately counted to provide the accurate basis for business decision and advertisement accounting.

Description

technical field [0001] The invention relates to media information play control technology, in particular to a control method for media play. Background technique [0002] The media playing in the prior art, especially the media playing involving advertisement content, whether it is a media that only plays advertisements or a media that intersperses advertisements in other programs, is played in a pre-designed sequence and time. During the broadcast, little attention was paid to the audience's willingness to accept, and the method of rigid indoctrination was completely adopted, which was not humanized, and the audience's acceptance was relatively low. However, when manufacturers place advertisements, they only determine the advertising price based on the coverage rate of the media, the advertising broadcast period, etc., and there is no accurate statistics on the specific number of people watching the advertisement and whether the viewing audience is a target consumer group o...

AI Technical Summary

Problems solved by technology

[0003] The present invention provides a control method for media playback, which determines whether the advertisement is to be played according to the consumer's degree of attention to the product, and solves the lack of humanization and low audience acceptance caused by the method of completely relying on rigid indoctrination in the prior art to play advertisements technical problems, so that advertising can accurately reach target customers

The method of accurately counting the number of times the advertisement is played in the target customer is used to further solve the technical problem of blindness in the advertisement placement in the prior art

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