Synthetic sound

Abstract

This object aims to provide a synthetic sound that is distinctive and has an impact on end users in respect of a sound effect used for the advertisement of television, radio, etc., a sound logo to publicize a corporate image and sound contents or an anthropomorphic sound used for movies, games, toys or ring tones of mobile phones. The synthetic sound makes a listener recall an image of some other sound signal by listening to a sound signal. The synthetic sound is characterized in comprising the synthesis of an amplitude envelope component and a frequency component, wherein the amplitude envelope component is an amplitude envelope component of the sound signal and the frequency component is a frequency component of the other sound signal than the said sound signal except noise.

Description

technical field [0001] The present invention relates to sound effects for use in advertisements on television, radio, etc., sound logos for publicizing corporate image, and sound logos used in movies, animations, games, toys, mobile phone ringtones, etc. Content, etc., is composed of the amplitude envelope information of the sound and the frequency components of signals other than the sound, and is a synthetic sound that is personalized and has an impact on the end user. Background technique [0002] In commercial advertisements on TV, radio, etc., images for promoting the product are added, and sounds such as the name of the product and information for promoting the product are played. As we all know, in most cases, not only the sound of commercial advertisements is played, but BGM (background music) for improving the product image, and effect sounds suitable for the product image (river water flow, bird chirping, etc.) are superimposed on the After the sound is played. ...

AI Technical Summary

Problems solved by technology

However, in all of these successful examples, until the majority of users can recall the company name from the specific signal sound, the sound is continuously played using all media, which requires a huge advertising cost.

[0017] Moreover, in order to attract the user's attention without causing discomfort to the user, a single and simple signal tone is used in most cases, but it is impossible to distinguish the company name and product name only by this signal tone. Questions communicated directly to users

[0018] The degraded noise sound described in Patent Document 1 is individual, but because it is made based on noise, it will have a rough feeling of "rustling", and it is not suitable for the purpose of improving the image. Corporate promotion, advertising, etc.

[0019] In addition, the sound of degraded noise has a training effect on the brain, and it will surprise people (shock) because they do not understand the meaning at first, but they can hear it after knowing the answer, but on the other hand, because it is Based on noise, the sound that is often regarded as the same as "rustling" lacks individuality, and end users are quickly bored. As a matter of course, there is a disadvantage that it does not have the effect of conveying the image of the company and products.

[0020] The effect sound and anthropomorphic sound used in movies and animations so far are in the final analysis based on the image of the creator, and sometimes they do not convey the image they should have to the audience, and There is also the problem that a large amount of labor is required to produce sound effects and anthropomorphic sounds for each work.

[0021] The same is true for the ringtones of mobile phones. Although the content of various sounds has been proposed starting from the mosquito sound and the method of notifying incoming calls of mobile phones described in Patent Document 2, the content of various sounds has been continuously produced. Today's users have a very difficult time with content that impresses and doesn't bore them

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