Method and device for displaying advertisements on electronic equipment

Abstract

The present invention provides a device for displaying advertisements on an electronic device. An application program is installed on the electronic device, and the device includes: a local application program observer; a local service program connected with the local application program observer; a local advertisement planning library connected with the local application program observer. The local service program is connected; the advertisement display module is connected with the local service program. Correspondingly, the present invention also provides a method for displaying an advertisement on an electronic device by using the above device. The invention separates the operation of the application program from the display of the advertisement independently, so there is no need to change the source code of the application program, and when the application program is found to be in a valid state, the corresponding advertisement content will be displayed in a pop-up or covered form, so that there is no need to leave The current application program facilitates users to obtain advertising content without affecting the user's use of the current application program, improves the user's sense of experience with the advertisement, realizes the promotion effect of the advertisement, and improves the efficiency of application program development and advertisement placement .

Description

technical field [0001] The present invention relates to the technical field of advertising, in particular, the present invention relates to a method and device for displaying advertisements on electronic equipment. Background technique [0002] Advertising is often an important source of revenue in almost all areas of business. In order to reach as many customers as possible, advertisements are typically displayed using billboards, television, radio, and print media such as newspapers and magazines. With the development of electronic communication technology, mobile communication devices that can be connected to the Internet have become very popular, such as mobile phones, smart phones, personal digital assistants (Personal Digital Assistant, PDA) and other electronic devices. Users often browse webpages, share files, send multimedia messages, etc. by means of mobile Internet access or wireless communication through mobile communication devices. With the popularization of ...

AI Technical Summary

Problems solved by technology

[0007] However, many users find it troublesome to leave the current application to display the detailed content of the advertisement, and repeatedly entering or leaving different applications will also affect the user's use of the current application, resulting in a poor user experience for these advertisements unwilling to click, which reduces the effectiveness of advertising

[0008] In addition, the current advertising platforms for mobile communication devices require application developers to embed relevant ad codes in the software to achieve advertising effects, which affects the efficiency of application development and advertisement delivery.

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