A method for displaying search information and a search information display device

A technology for searching information and search results, applied in the field of computer networks, can solve problems such as low search reliability, lower user experience, inconsistent search intent, etc., and achieve the effect of improving user experience, improving search reliability, and enriching search methods

CN102591890BActive Publication Date: 2016-06-15TENCENT TECH (SHENZHEN) CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
Publication Date
2016-06-15

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Abstract

The invention discloses a method for displaying search information and a device for displaying search information. The method includes: receiving a keyword input by a user, matching the keyword in a preset category classification list, and displaying the matched category classification information; obtaining the category classification information selected by the user, and classifying according to the keyword and category Completely match the information to obtain preliminary search results; perform an exact match search on the search results based on keywords and category classification information to obtain precise search results; display to the user in sequence the search results containing the keywords entered by the user under the category classification Information and other search result information under category classification. By applying the present invention, search reliability and user experience can be improved.
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Description

technical field

[0001] The invention relates to computer network technology, in particular to a method for displaying search information and a device for displaying search information. Background technique

[0002] Keyword network information search technology is an information marketing technology developed with the development of search engines. Information operators purchase information keywords from search engine service providers, such as advertising keywords, and use the Internet to publish information (advertisements) , and can be searched and displayed through the search engine platform of the search engine service provider. When a user needs to search to obtain specific relevant content of a certain information, that is, when searching for relevant information and displaying it, he enters the search keyword in the search engine, and the search engine matches the search keyword with the keyword purchased by the online information operator, and the Matches are presen...

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Embodiment Construction

[0040] In order to make the purpose, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0041] In the prior art, search results are obtained by matching keywords searched by users with keywords purchased by information operators. The search method and conditions are single, and the search reliability is low. In the embodiment of the present invention, by classifying the information, the category classification corresponding to the keyword is displayed when the keyword is input, the search keyword is combined with the category of the information classification, and the information purchased under the category is preferentially displayed. Search for the information corresponding to the keyword, and then combine with the category selected by the user to display other information under the category. For example, if the user ente...