A method for displaying search information and a search information display device

Abstract

The invention discloses a method for displaying search information and a device for displaying search information. The method includes: receiving a keyword input by a user, matching the keyword in a preset category classification list, and displaying the matched category classification information; obtaining the category classification information selected by the user, and classifying according to the keyword and category Completely match the information to obtain preliminary search results; perform an exact match search on the search results based on keywords and category classification information to obtain precise search results; display to the user in sequence the search results containing the keywords entered by the user under the category classification Information and other search result information under category classification. By applying the present invention, search reliability and user experience can be improved.

Description

technical field [0001] The invention relates to computer network technology, in particular to a method for displaying search information and a device for displaying search information. Background technique [0002] Keyword network information search technology is an information marketing technology developed with the development of search engines. Information operators purchase information keywords from search engine service providers, such as advertising keywords, and use the Internet to publish information (advertisements) , and can be searched and displayed through the search engine platform of the search engine service provider. When a user needs to search to obtain specific relevant content of a certain information, that is, when searching for relevant information and displaying it, he enters the search keyword in the search engine, and the search engine matches the search keyword with the keyword purchased by the online information operator, and the Matches are presen...

AI Technical Summary

Problems solved by technology

[0003] It can be seen from the above that the existing methods of querying and displaying search information only match keywords searched by users with keywords purchased by online information operators. The search method is single and the search reliability is low; further, in displaying After finishing the information that matches the user's search keywords, other irrelevant information may appear, causing interference to the user and reducing the user experience

For example, if a user enters the search keyword "fashion + women's clothing", after the search engine performs a search, after the information containing "fashion + women's clothing" is displayed on the search result page, information about cameras or men's clothing may appear, which is obviously inconsistent with the user's search intention. Inconsistency, especially when the search result webpage contains less information that matches the user's search keywords, which greatly reduces the efficiency of the search

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