Method and system for advertising

A technology for advertising and advertising, applied in the field of text matching technology and Internet search

Active Publication Date: 2016-01-13
沈文策
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, in the prior art, after receiving the access request sent by the visitor, it is impossible to automatically extract the advertisement that matches the target webpage from the advertisement library and link it to the target webpage, thereby realizing the target webpage for network advertisement delivery. information capture, so as to realize the automatic release, management and push of online advertisements based on the captured information

Method used

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  • Method and system for advertising
  • Method and system for advertising
  • Method and system for advertising

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0050] refer to figure 1 Shown is a method flow chart of Embodiment 1 of an advertisement publishing method provided by the present invention, and the method includes:

[0051] Step 101: Capture information on clicks of visitors on the current target webpage, and obtain key information on the current target webpage according to the click information;

[0052]Wherein, when the visitor performs a click operation on the current target webpage, the current target webpage is activated, and the click information of the visitor on the current target webpage is captured, and the click information includes the URL of the current target webpage ( Uniform / UniversalResourceLocator, Uniform Resource Locator, i.e. webpage address), according to the URL of the current target webpage to obtain the key information of the current target webpage, the key information includes webpage content, visitor information, advertising provider information and in The pre-delivery location information of th...

Embodiment 2

[0059] The present invention provides a second embodiment of an advertisement publishing method, based on the first embodiment of the present invention, refer to figure 2 Shown is a partial method flowchart of the second embodiment of the method. After the key information of the current target web page is obtained according to the click information, before the pre-release advertisement corresponding to the key information is extracted from the advertisement library, Also includes:

[0060] Step 201: Store the key information as a target web page key information cache object to form a target web page key information cache object set.

[0061] refer to image 3 Shown is a flow chart of the method for obtaining the key information of the current target webpage according to the click information when the visitor's click information on the new target webpage is captured, and the method for obtaining the current target webpage according to the click information Key information on...

Embodiment 3

[0068] The present invention provides a third embodiment of an advertisement publishing method, based on the second embodiment of the present invention, wherein, refer to Figure 4 The flow chart of the method of step 303 in the third embodiment of the present invention is shown, and the step 303 includes:

[0069] Step 401: Obtain the source code of the current target web page according to the click information;

[0070] Step 402: Obtain key information of the current target webpage in the source code of the current target webpage.

[0071] refer to Figure 5 Shown is the method flow chart of described step 103, and described step 103 comprises:

[0072] Step 501: converting the pre-release advertisement into the webpage code of the pre-release advertisement;

[0073] Step 502: Embedding the webpage code of the pre-release advertisement into the preset ad placement code of the source code of the current target webpage through the webpage link code, and displaying the pre-r...

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Abstract

The invention provides an advertisement publishing method which comprises the steps of: capturing click information of a visitor on a current target webpage, obtaining key information of the current target webpage according to the click information; extracting advertisement to be published corresponding to the key information from an advertisement library; and publishing the advertisement to be published in a preset advertisement service position on the current target webpage. The invention also provides an advertisement publishing system which comprises an information obtaining module, an advertisement extracting module and an advertisement pushing module, wherein the information obtaining module is used for capturing the click information of a visitor on the current target webpage, and obtaining the key information of the current target webpage according to the click information; the advertisement extracting module is used for extracting the advertisement to be published corresponding to the key information from the advertisement library; and the advertisement pushing module is used for publishing the advertisement to be published in the preset advertisement service position on the current target webpage.

Description

technical field [0001] The present application relates to the fields of text matching technology and Internet search technology, in particular to an advertisement publishing method and system. Background technique [0002] With the development of the Internet, more and more online advertisements have penetrated into people's lives. There are more or less various online advertisements in each website. Compared with advertisements in traditional media, online advertisements have obvious advantages: they have a wide range of communication, are interactive and highly targeted, and can be changed flexibly. Compared with traditional media advertisements, the cost is very low. [0003] In the existing technology, the staff links the advertisements to be published in the advertisement library to the target webpages to be published through the web page link code, and when the client visitor visits the target webpage, the access request sent by the visitor is received, Display the s...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06F17/30
Inventor 沈文策
Owner 沈文策
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