Method and system for advertising

A technology for advertising and advertising, applied in the field of text matching technology and Internet search
CN102646248BActive Publication Date: 2016-01-13ζ²ˆζ–‡η­–
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Patent Information

Authority / Receiving Office
CN Β· China
Patent Type
Patents(China)
Current Assignee / Owner
ζ²ˆζ–‡η­–
Publication Date
2016-01-13

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Abstract

The invention provides an advertisement publishing method which comprises the steps of: capturing click information of a visitor on a current target webpage, obtaining key information of the current target webpage according to the click information; extracting advertisement to be published corresponding to the key information from an advertisement library; and publishing the advertisement to be published in a preset advertisement service position on the current target webpage. The invention also provides an advertisement publishing system which comprises an information obtaining module, an advertisement extracting module and an advertisement pushing module, wherein the information obtaining module is used for capturing the click information of a visitor on the current target webpage, and obtaining the key information of the current target webpage according to the click information; the advertisement extracting module is used for extracting the advertisement to be published corresponding to the key information from the advertisement library; and the advertisement pushing module is used for publishing the advertisement to be published in the preset advertisement service position on the current target webpage.
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Description

technical field

[0001] The present application relates to the fields of text matching technology and Internet search technology, in particular to an advertisement publishing method and system. Background technique

[0002] With the development of the Internet, more and more online advertisements have penetrated into people's lives. There are more or less various online advertisements in each website. Compared with advertisements in traditional media, online advertisements have obvious advantages: they have a wide range of communication, are interactive and highly targeted, and can be changed flexibly. Compared with traditional media advertisements, the cost is very low.

[0003] In the existing technology, the staff links the advertisements to be published in the advertisement library to the target webpages to be published through the web page link code, and when the client visitor visits the target webpage, the access request sent by the visitor is received, Display the s...

Claims

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