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Information recommending method based on trust in social network

A technology of information recommendation and social network, which is applied in the field of individual trust calculation and information recommendation calculation in social network, and can solve the problems of unknown information security

Inactive Publication Date: 2013-06-12
CHANGZHOU DESHILAN ELECTRONICS TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, the open social network environment brings the unknown of information security

Method used

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  • Information recommending method based on trust in social network
  • Information recommending method based on trust in social network
  • Information recommending method based on trust in social network

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Embodiment Construction

[0063] Such as figure 1 As shown, a trust-based information recommendation method in social networks includes the following steps: firstly, a description model is established for social network information recommendation, and then starting from two aspects of individual trust relationship and individual confidence, the trust evaluation in information recommendation is divided into A comprehensive information trust evaluation calculation method is established for three aspects: recommender, information source and recommendation path. Then, an information recommendation algorithm based on trust evaluation is given.

[0064] According to the roles and behaviors involved in a recommendation process, the information recommendation description model is defined as follows:

[0065] Definition 1 An information recommendation model is a quadruple M=(N,F,P,W), where:

[0066] A, N is a non-empty finite set of individuals, individuals can be divided into N S Indicates the source of in...

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Abstract

The invention discloses an information recommending method based on trust in a social network. According to the method, the trust degree between individuals is utilized to realize the information recommendation, for different individuals in the social network. The method comprises the following steps: 1) giving a representation model for information recommendation of the social network; 2) considering from the two aspects of individual trust relationship and individual confidence coefficient, dividing the trust assessment into a recommender individual, an information source and a recommending route, and establishing a comprehensive trust assessment calculating method; and 3) giving the information recommending method based on trust assessment. According to the method, the information is effectively transferred between the mutual trust individuals in the social network and the failure rate of the information recommendation is reduced.

Description

technical field [0001] The invention relates to a trust-based information recommendation method in a social network, in particular to a social network individual trust calculation and information recommendation calculation method, and belongs to the field of computer technology. Background technique [0002] In the era of social networks, people are faced with the difficult problem of how to accurately recommend to others or obtain information from others. Information recommendation obtains user intentions through personalized information analysis technology, so as to actively push information to users. Many information recommendation algorithms, such as collaborative filtering, personalized recommendation, etc., have achieved good results. However, the open social network environment brings the unknown of information security. For information recommendation, the information recommendation process must be expressed effectively, and the reliability of the recommendation mus...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
Inventor 张波李美子颜晶晶沈益东
Owner CHANGZHOU DESHILAN ELECTRONICS TECH CO LTD
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